When you think of “storytelling,” what comes to mind? Your favorite book? Movie? Poem? That checks out. But storytelling isn’t just for the likes of Gillian Flynn or Martin Scorsese… it can also be for B2B marketers just like you.
Storytelling has become a powerful business tool — especially in a global pandemic era — because it begins and ends with empathy, driving an immersive and emotional experience with audiences and humanizing the brand at a deeper level.
During this week’s episode of the B2BMX Podcast, we’re revisiting a dynamic and interactive session from February’s B2B Marketing Exchange Online Experience featuring Miri Rodriguez. Rodriguez is a storyteller and author of the book “Brand Storytelling: Put Customers at the Heart of Your Brand Story,” and in this episode, she shares practical tools to help you design a brand story that drives engaging relationships with your customers — and theirs.
“In essence, brand storytelling in B2B is about telling your story in such a compelling and connected way that your customers are doing the same in translating that to their customers,” Rodriguez said.
Check it out to hear:
- The magic (and magic tricks) in brand storytelling;
- Heroes, villains and your best storytellers; and
- The future of brand storytelling.