Innovate. Adapt. Award: Nominate Your #B2BMX Trailblazer!
Nominate a Marketer to Win a Free Trip to #B2BMX! At the B2B Marketing Exchange, we believe in the power of young marketing professionals to transform the industry. Our theme for this year’s #B2BMX is “Innovate. Adapt. Diversify.” — and we’re on a mission to honor a rising B2B marketer who embodies these principles. #B2BMX, taking […]
Poll Results: Which B2B Marketing Trends Will Be Most Prevalent In 2024?
In the ever-evolving landscape of B2B marketing, staying ahead of the curve is essential to ensure your business’s success. We’re always keeping tabs on the latest trends shaping the future of B2B marketing, and the top 4 on our radar are crystal clear. But we wanted to hear it from you, so we took to […]
Your #B2BMX Thanksgiving Appetizer: 2024 Sessions Sneak-Peak!
You’ve probably already seen some emails, LinkedIn posts and updates about our biggest event of the year: The B2B Marketing Exchange (#B2BMX) in Scottsdale, Ariz. (coming this February 26-28, 2024). You also may have already gotten information about our Early Bird ticket rates… If you’ve never experienced #B2BMX, you might be wondering, “How can we justify purchasing […]
Killer Content Awards: Meet Our Past Winners
As we navigate through the dynamic landscape of B2B Marketing, it’s essential to take a moment to acknowledge and celebrate outstanding achievements. Each year, the B2B Marketing Exchange team ends the conference with the Killer Content Awards, focusing on the best content in B2B! Curious on what you missed last year? Check out the 2023 winners below […]
First Look At The #B2BMX 2024 Agenda
We’re currently building out the agenda for the 2024 B2B Marketing Exchange, and we are packing it to the brim with three full days of sessions, workshops and networking opportunities for bold B2B marketers looking to innovate, adapt, and diversify their marketing mix. More is still on the way, but here’s an overview of what […]
Registration Open For #B2BMX 2024
For B2B marketers, solving a never-ending list of business challenges can feel a lot like traversing unchartered waters. But what if we told you we had a roadmap to help you navigate the unique opportunities of the industry with boldness and confidence? Find your B2B North Star at the 2024 B2B Marketing Exchange. Registration for […]
And The Killer Content Award Winners Are…
The Oscars are to Hollywood as the Killer Content Awards (KCAs) are to B2B — an opportunity to honor the best of the best. Since 2012, Demand Gen Report’s (DGR) KCAs have spotlighted B2B brands that are pushing creative limits and embracing new storytelling methods, formats and campaign strategies to better engage audiences through their content. The […]
#KeynoteInks Visualize Key Takeaways From #B2BMX
That’s a wrap on another B2B Marketing Exchange event! After 3 days, 80+ sessions, a Killer Content Awards ceremony and countless hours of networking and fun, #B2BMX 2023 has come to a close…but the lessons learned and connections made will live on! We get it, 80 sessions is a lot, and if you’re a savvy, […]
Making Marketing & Sales Alignment Dreams a Reality
It’s the dream that marketers and salespeople have been chasing since long before they were given those titles: Perfect alignment between marketing and sales. Achieving this kind of synergy is especially critical for B2B organizations, where deep interactions are required to close deals with large customers. But here’s the good news: It’s not impossible! In […]
How To Create Value For Your Customers & Business
The concept of “value creation” is growing in popularity as brands look to improve business performance and maximize customer value. For Michael Ruby, President and Chief Creative Officer at Park & Battery, value creation better positions businesses to differentiate their offerings from those of competitors, increase customer loyalty and satisfaction and improve the overall profitability […]
Providing Buyers With Personalized Digital Experiences
In today’s marketing landscape, no one wants to feel spammed or bombarded with ads, which is something marketers traditionally struggled with when trying to advertise their solutions. According to Daniel Englebretson, Founder and Chief Customer Officer at Khronos, leveraging ABM and personalization strategies can help marketers ensure they are delivering valuable information rather than just […]
Meet The #B2BMX Team: Andrew Gaffney
So much happens behind the scenes at events: Securing a unique venue, curating an engaging agenda, snagging all-star speakers and planning after-hours events. And that’s all before the event even takes place! To make this all happen, it takes an army — and in the case of the B2B Marketing Exchange (#B2BMX), that army takes […]
How Photogrammetry & Web3 Fit Into B2B Marketing
Modern B2B marketers can captivate their customers and amplify their campaigns with state-of-the-art experiences, utilizing everything from interactive 3D billboards to augmented reality shopping. David Morris, an Experiential Consultant with NYCAP3D, is helping educate B2B leaders on how Web3 integrations and photogrammetry – the science and tech of making measurements from photographs – are exciting […]
See The Finalists For The 2023 B2B’s Choice Award
The Academy Awards aren’t the only prestigious awards program dropping its nominations this week. We are thrilled to reveal the six finalists for the 2023 B2B’s Choice Award! The best part? YOU have a say who wins! We’ve narrowed down over 100 submissions to bring you these six stand-out finalists. These brands set the bar high […]
How Harry Potter Helps Slalom Tackle Global Marketing Training, DE&I Initiatives
Sometimes, a shared passion is all you need to create a spark that can fuel ongoing training and education within a growing B2B company. Tabitha Adams, Director of Performance Marketing, Analytics and Technology for the global consulting firm Slalom, used the power of the wizarding world to build fellowship and community at the company. In […]
Save Your Spot & View The Ultimate B2B Agenda
View Agenda Get Your Ticket The B2B Marketing Exchange agenda is just about full, and soon, all our seats will be, too! #B2BMX will have something for every member of your revenue team, but some of these fan favorites have a limited capacity — be sure to secure your tickets today to start building your schedule, lock […]
The 7 Pillars Of A ‘P.E.R.F.E.C.T’ GTM Strategy
Revenue leaders know that having an effective go-to-market (GTM) strategy is critical for the success of their business. But the No. 1 challenge many organizations face is achieving scalability while doing “more with less.” In this episode, we look back at another 2022 B2B Sales & Marketing Exchange session hosted by Lisa Sharapata, former CMO […]
B2B Marketers Share Their 2023 Resolutions
Now that the dust from the holidays has settled, you might be trying to figure out a game plan for 2023. Thus far, the 2020s have been unpredictable to say the least, but it seems like we’re finally returning to some kind of normalcy. However, that doesn’t mean we need to stick to the same […]
Navigating The Challenging Waters Of ABM Advertising
Account-based advertising has been a staple of ABM platforms. However, with the loss of third-party cookies, increasing expenses and difficulty demonstrating tangible value, its future can seem a bit murky — to say the least. In this episode, we’re looking back at another session from the 2022 B2B Sales & Marketing Exchange presented by John […]
Meet The Team: Dynamic Designers
So much happens behind the scenes at events: Securing a unique venue, curating an engaging agenda, snagging all-star speakers and planning after-hours events. And that’s all before the event even takes place! To make this all happen, it takes an army — and in the case of the B2B Marketing Exchange (#B2BMX), that army takes the shape […]
Step Aside, Traditional Lead Gen: Meet The Revenue Flywheel
Co-hosts Klaudia Tirico and Kelly Lindenau are kicking off the new year with a welcome blast from the #B2BSMX past! We are throwing it back to Mason Cosby, Director of Growth at Gravity Global, as he discussed why modern CMOs are shifting to a revenue flywheel approach when tasked with building a sustainable growth strategy. […]
B2B’s Top Trends Of 2022
Much like the spirits who brought Ebeneezer Scrooge back through time, co-hosts Klaudia Tirico and Kelly Lindenau are doing the same for the B2B marketing community — just in a nicer, more educational way. Episode nine of the #B2BMX Podcast takes listeners through a year in review, as Klaudia and Kelly revisit the best sessions […]
Meet The Team: Marketing Mavens
So much happens behind the scenes at events: Securing a unique venue, curating an engaging agenda, snagging all-star speakers and planning after-hours events. And that’s all before the event even takes place! To make this all happen, it takes an army — and in the case of the B2B Marketing Exchange (#B2BMX), that army takes the shape […]
Optimizing Digital & Remote Sales Experiences To Drive Revenue
In the latest episode of the B2BMX Podcast, we’re going back to Boston to join Tracey Barber, VP of Marketing at digital experience agency Verndale, as she shares how to combine multiple marketing strategies — including intent-based prospecting, buyer’s journey optimization, personalization, product recommendations and client and partner outreach — to maximize revenue. You’ll learn […]
The Tools & Tactics To Better Support Partners For Success
On this week’s episode of the B2BMX Podcast, co-hosts Klaudia Tirico and Kelly Lindenau present four strong female VPs and CEOs who took the stage during #B2BSMX in Boston to share everything they know about how to build a solid roadmap for channel leaders. Marketers know that creating a channel is a profitable route to […]
Keynote Announcement: Jay Baer Is Coming To #B2BMX!
We’re thrilled to announce that the world’s most inspirational customer experience and marketing expert and advisor — Jay Baer — will be joining us at the B2B Marketing Exchange as a keynote speaker! Jay has 29 years of marketing and customer experience expertise and has worked with more than 700 companies, including 40 of the […]
Meet The Team: Content Creators
So much happens behind the scenes at events: Securing a unique venue, curating an engaging agenda, snagging all-star speakers and planning after-hours events. And that’s all before the event even takes place! To make this all happen, it takes an army — and in the case of the B2B Marketing Exchange (#B2BMX), that army takes the shape […]
Keep It Simple: Staying Relevant To Your Business
Let’s all close our eyes and pretend we are back at B2BSMX in Boston on a beautiful August day listening to Jeff Marcoux deliver an incredible session. It’s time to open your eyes and press play because co-hosts Klaudia Tirico and Kelly Lindenau are here to make that vision a reality. On this week’s episode […]
Meet The #B2BMX Team: Klaudia Tirico
So much happens behind the scenes at events: Securing a unique venue, curating an engaging agenda, snagging all-star speakers and planning after-hours events. And that’s all before the event even takes place! To make this all happen, it takes an army — and in the case of the B2B Marketing Exchange (B2BMX), that army takes […]
Why ABX Is The Glue Holding The Flywheel Together
What’s better than one female marketing leader… try FOUR powerhouse female marketing leaders! FullStory’s Jennifer Leaver, Reachdesk’s Amber Bogie, Gong’s Corrina Owens and 6sense‘s Jess Gondolfo ignited the #B2BSMX stage in Boston during their panel, where they put ABX at the forefront of everyone’s minds. Co-hosts Klaudia Tirico and Kelly Lindenau cannot contain their excitement […]
