Meet The #B2BMX Team: Klaudia Tirico


So much happens behind the scenes at events: Securing a unique venue, curating an engaging agenda, snagging all-star speakers and planning after-hours events. And that’s all before the event even takes place! To make this all happen, it takes an army — and in the case of the B2B Marketing Exchange (B2BMX), that army takes the shape of the Demand Gen Report team. Across editorial, sales, design and marketing, the small-but-mighty DGR team works around the clock to deliver a show-stopping event.

To pull back the metaphorical curtain, this blog series will highlight the key players and teams powering the B2BMX event series. First up is Klaudia Tirico, DGR’s Editor and all-around agenda-creating powerhouse.

Who are you and what is your current role? 

I’m Klaudia Tirico and I am the Editor of DGR — but I do much more than “edit!” My colleagues jokingly call me “the face of the brand,” which is quite flattering, but it makes me blush. In addition to heading up the DGR Editorial department, I am responsible for curating our B2BMX and B2BSMX content agendas and strategy, recruiting speakers and working with the rest of the team (marketing, design, sales) on the overall programming of our in-person and virtual shows, as well as DGR’s webinar series.

I also dabble in emcee-ing the event so you will likely see me on stage in Scottsdale, and you’ve also heard me on the B2BMX Podcast alongside my colleague and co-host Kelly Lindenau, DGR’s Sr. Manager Editor. To say the least… I wear many hats.


What’s your favorite part of B2BMX?

As an editor, I’ve traveled the country to many conferences and events in the B2B and retail space. That kind of travel is great, but most of the time, I do it alone… so that’s not that fun. The fact that I get to visit Scottsdale with almost all my favorite colleagues and watch all our hard work come to life together is really a treat.

Our event brings together so many cool, inspiring people and one of the best things about B2BMX is that I get to see old friends in the industry and meet new ones! I love walking around the event and the Marketplace and seeing the hustle and bustle of it all. The resort, the food and the cocktails are not too shabby either.


If you could eat only one meal for the rest of your life, what would it be?

Cheeseburger and fries. I can eat a burger all day, every day.


What’s the last TV show you binged or book you read? 
I don’t read much anymore but I do watch a lot of TV and movies (big horror fan here). Recent and current series I’ve been watching include: “Monster: The Jeffrey Dahmer Story” (Ryan Murphy and Evan Peters can do no wrong in my book); the Chucky TV series (it’s so bad but I can’t help myself); and Yellowstone.


How do you spend your time outside of work?
I’m a gym rat so if I’m not at work, I’m definitely lifting some heavy weights.


What album do you currently have on repeat?
My music taste is all over the place and I rarely just listen to just one album on repeat… (it’s usually a heavy mix of 90s/2000s rock, alt rock and nu metal). However, there are a few albums that have been in a solid rotation lately: Yeah Yeah Yeahs’ “Cool It Down”; Drake and 21 Savage’s “Her Loss”; and Taylor Swift’s “Midnights.”


What are the three items you’d take to a deserted island?

SUNSCREEN, a fire starter (I’ve watched enough “Naked & Afraid” to know it’s key) and my Rottweiler Alpha (does she count?).


Can you tell us about your favorite creative campaign?

I’m a sucker for nostalgia so one of my favorite campaigns of all time was Identiv’s “Not Tom Cruise: Mission Possible” campaign, which featured a hilarious Tom Cruise impersonator in a series of energetic videos to spotlight the company’s authentication and security solutions. The campaign included a bunch of fun social fodder, a direct mail component and a Tom Cruise-themed Spotify playlist, too. Identiv won a Killer Content Award for this campaign at B2BMX last year! Check it out here.


Let us know which topics interest you:
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