That’s a wrap on another B2B Marketing Exchange event! After 3 days, 80+ sessions, a Killer Content Awards ceremony and countless hours of networking and fun, #B2BMX 2023 has come to a close…but the lessons learned and connections made will live on!
We get it, 80 sessions is a lot, and if you’re a savvy, ambitious marketer, we bet you’re feeling some FOMO from the sessions you missed. So, we partnered with the folks over at Quarry and Kingman Ink to break down the most important tidbits and takeaways from some of the top sessions at the event via incredible #KeynoteInks!
So, whether you were in Scottsdale or couldn’t make it out this year, relive the magic through our favorite keynote inks below!
Key Takeaway: It’s not quite the Boogeyman, but marketers need to keep one eye open when it comes to fuzzy metrics — they can kill momentum and make it impossible for you to grow.
Session: “Well, There Goes My Buyer’s Journey…” with Sphere Strategy’s Jeff Marcoux
Key Takeaway: Humans are attracted to stories, not numbers. The key to closing a deal is building a B2B story that connects with prospects.
Session: “What The Pitch? Secrets To Telling A Brand Story That Sticks” with Ciara Ungar, Speaker, Author, Consultant & Founder
Key Takeaway: Getting results with AI requires marketers to part with some of the control they’re used to having, as machines take on more content engine management with less human intervention.
Session: “Are We Ready To Trust The Machines? Building A More Intelligent Content Stack With AI, Automation & Analytics” with Forrester’s Phyllis Davidson
Key Takeaway: Elicitation, mirroring and active listening techniques from the spy-world can help short-cut rapport building and improve the sales process.
Session: “Sell Like A Spy: Business Development Lessons & Communication Strategies From The World Of Espionage” with Sell Like A Spy’s Jeremy Hurewitz
Key Takeaway: If you feel like you’re playing tag with your prospects, you might need to beef up your intent strategies.
Session: “Now That We Have Your Intention: How Buyer-Level Intent Data Will Transform Your Marketing” with NetLine’s David Fortino
Key Takeaway: We’ve had to balance a lot during the last few years. While it’s challenging to continue growing a B2B business during down economic times, it’s possible through a strategic focus in core areas.
Session: “Winning Business In Uncertain Times” with UPS’ Jim Parsons
Key Takeaway: ZS partnered with B2B demand marketing experts Quarry to launch a multi-touch, multichannel 1:Few ABM campaign targeting their top 30 customers. The result? 100% account engagement, thousands of new contacts gained and more!
Session: “ZS ‘Business-To-Ecosystem’: Challenger-based ABM Shakes Status Quo & Ignites Top Customer Demand” with Quarry’s Meredith Fuller and ZS’ Megan Wolfe
Key Takeaway: With more than 87% of SMB companies looking to channel partners as “trusted advisors,” it’s important that you design a partner-focused digital lead engine and simplify tools to empower channel partners with effective demand generation and marketing resources.
Session: “Cisco Enables Channel Partners To Win SMB Customers” with Cisco’s Luxy Thuraisingam
Key Takeaway: Just like our favorite furry friends, ABM comes in all shapes and sizes.
Session: “How Most ABM Programs Run Today & How You Can Do It Better” with Forrester’s Matt Steffen
Key Takeaway: Is creativity the elephant in the B2B Boardroom? It’s the last underutilized asset that improves marketing effectiveness, and it’s up to B2B marketers and agencies to raise the conversation.
Session: “Creativity In B2B. We Need To Talk About It” with Stein IAS’ Reuben Webb and Jeremy Cochran
Key Takeaway: How do you stand out and ensure that you’re seeing the necessary impact on your strategy? Focus on building brand and demand.
Session: “The CMO’s Guide To Innovating During The Economic Storm” with MNTN’s Ali Haeri
Key Takeaway: Don’t jump headfirst into AI…take some time to really learn how it can effectively impact your business.
Session: “Less Is More: How To Maximize ABM Strategies In A Down Economy” with FIS’ Christina Handy, Quarry’s Meredith Fuller, O.C. Tanner’s Heather Martin and nCino’s Jaime Punishill
Key Takeaway: Through it all, content will always be king 👑
Session: “The 3 Steps To Fix Your GTM In Any Economy — With Multiple Rockstar Marketer Cameos!” with Uberflip’s Randy Frisch, GES’ Christy Ricketts, Foundant Technologies’ Alli Hansen and Snowflake’s Andi Quilalang
Key Takeaway: You must position your product or service in your market in a way that is credible and defensible.
Session: “The Steps To A Credible & Defensible Market Position” with MarketingProfs’ Allen Weiss
Key Takeaway: With deal-based marketing, you’ve already identified that there’s an opportunity for a deal to be won.
Session: “Less Is More: How To Maximize ABM Strategies In A Down Economy” with FIS’ Christina Handy, Quarry’s Meredith Fuller, O.C. Tanner’s Heather Martin and nCino’s Jaime Punishill
Key Takeaway: If people are passionate about what you create, then Google, LinkedIn, Facebook, YouTube and TikTok will also embrace it.
Session: “The Audience Is The Algorithm, And Bravery Is The Answer” with Convince & Convert’s Jay Baer
Key Takeaway: For success with ABM, you must shake-up the status quo and ignite demand from your top customers.
Session: “ZS ‘Business-To-Ecosystem’: Challenger-based ABM Shakes Status Quo & Ignites Top Customer Demand” with Quarry’s Meredith Fuller and ZS’ Megan Wolfe
Key Takeaway:You must give yourself and your team permission to find the edge, tell bigger stories and break through the sea of sameness that envelops most B2B communications.
Session: “The Audience Is The Algorithm, And Bravery Is The Answer” with Convince & Convert’s Jay Baer
If you missed out this year, don’t worry. We’ll be in Boston this August for our annual B2B Sales & Marketing Exchange event. Sign up for updates here and we’ll let you know when registration opens!
