And The Killer Content Award Winners Are…

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The Oscars are to Hollywood as the Killer Content Awards (KCAs) are to B2B — an opportunity to honor the best of the best. Since 2012, Demand Gen Report’s (DGR) KCAs have spotlighted B2B brands that are pushing creative limits and embracing new storytelling methods, formats and campaign strategies to better engage audiences through their content. The 29 winners were announced in 14 categories during an exclusive cocktail reception at the 2023 B2B Marketing Exchange in Scottsdale, Ariz.

With more than 100 nominations, the DGR editorial and executive team worked diligently to select their list of finalists, which include established brands such as SAP Concur and disruptive tech companies like Qualified.

“The theme for this year’s #B2BMX event was ‘Performance Plus,’ and it was all about embracing creativity to elevate results,” said Klaudia Tirico, Editor of DGR and coordinator of the KCAs. “The 2023 class of Killer Content Awards winners are proven examples that creativity can go a long way in B2B to authentically engage audiences. They set the bar for creative storytelling through both old school and new school channels and stood out in this oversaturated world of content marketing. On behalf of the entire Demand Gen Report and B2BMX team, I’d like to congratulate this year’s winners for inspiring the entire B2B marketing community to go above and beyond in their campaign strategies.”

The complete list of winners includes:



Design Concept/Theme
AB Mauri North America

Influencer Campaign
Questex + Park & Battery

Audio Content
Hogan Lovells

Sales Enablement Content

Buyer-Focused Content
WHOOP Unite + The Mx Group

Short-Form Content

Interactive Content
Arvig + Content4Demand

Research-Based Content
Netline Corporation
Splunk + TechTarget


Multi-Touch Campaign
SAP Concur
Blue Yonder

Channel Partner Marketing
The Channel Agency — Purechannels

Packaged/Bundled Content
Manheim Express

Account-Based Marketing Campaign
Esquire Financial Holdings, Inc. + Park & Battery

Nurture Campaign

Video Content

B2B’s Choice Award

Does your brand have killer content or a campaign worthy of a Finny? Submit it now for the 2024 Killer Content Awards to take advantage of our Super Early Bird rate!

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Deadline: DECEMBER 15, 2023

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