On this week’s episode of the B2BMX Podcast, co-hosts Klaudia Tirico and Kelly Lindenau present four strong female VPs and CEOs who took the stage during #B2BSMX in Boston to share everything they know about how to build a solid roadmap for channel leaders. Marketers know that creating a channel is a profitable route to success, but without a real plan, achieving success is a long and winding road.
Luckily, these ladies share some amazing insights to guide marketers on that journey and make sure it is not a bumpy one! This panel discussion is led by Kathryn Rose, alongside MJ Patent, Tina Gravel and Michelle Accardi, to help marketers discover how to guide their partners’ marketing and sales experiences and set them up for success. Channel leaders need to support partners with the tools and tactics to avoid the hazards and potholes they will inevitably experience.
If you like what you hear, you’ll LOVE what we have in store for the 2023 B2B Marketing Exchange event in February! Our Early Bird deal ends this week — register now to save up to $700!
