The Content Gate Debate: B2BMXperts Community Brings Practitioners Together For In-Depth Discussion
The debate about whether to gate or ungate content is a religious one in the B2B marketing community — some firmly believe that gated content is vital to lead generation, while others argue that excessive form fields can deter prospective customers. So, we asked our B2BMXperts to weigh in on the topic this week and […]
Blast From The Past: Our Team Shares Their Favorite Finny Winners
Since its inception in 2012, the Killer Content Awards have served as a vehicle to spotlight cutting-edge B2B content that pushes boundaries and sees real results. Over the past seven years, dozens of brands — including Dell, Marketo, Oracle and LinkedIn — have been honored with Finny awards in categories such as nurture campaign, measurable […]
LinkedIn Shares The Story Behind Its Morning Talk Show Made Just For Marketers
Submit your 2019 Killer Content Awards nomination today! × Dismiss alert There’s “The Daily Show with Trevor Noah,” “Live with Kelly & Ryan” and now, thanks to LinkedIn, there’s even a talk show for marketers. “Live with Marketers” is LinkedIn’s own morning talk show, created by marketers for marketers. It’s so good, LinkedIn even won […]
Finny Friday: LinkedIn’s Live Talk Show Surpasses Traditional Webcast Benchmarks
B2B companies have quickly learned the value of video in a content strategy. The medium is no longer just for YouTube vloggers and B2C businesses, as 49% of respondents to Demand Gen Report’s 2018 Content Preferences Survey noted they prefer the format when making purchase decisions or self-educating. But B2B videos don’t have to be […]
Today’s B2B Messaging Is ‘Soulless … Generic … Lacks Passion’
Author David Meerman Scott Shares Some Candid Thoughts On The Continued Struggle With That Fails To Connect With Audiences Compared to retail and consumer-brand counterparts, B2B marketing messaging stinks. Even though B2B sales require more time, information and people to make a purchase decision, it doesn’t mean the messaging has to be solely product-focused, soulless and […]
Four Ways To Beat The Blogging Writer’s Block
Blogging isn’t just for the beauty gurus and Millennials. More and more marketers are incorporating blogs into their content strategy and seeing real results from doing so. In fact, blogs are the most shared content among peers and colleagues and 71% of buyers said they viewed a blog during the customer journey, according to Demand […]
3 Easy Tactics To Fuel Growth At Your Organization
Growth: What Is It Good For? Absolutely Everything. The idea of growth marketing isn’t new or controversial. It’s an imperative. However, getting it done — and getting it done right — can often be a struggle for marketers. Shoveling unqualified leads into your funnel to make a quota isn’t helping anyone. Your growth marketing efforts must […]
Storytelling Lessons From Top Podcasts
If you’re one of the millions of people worldwide who commute to work, podcasts may be your go-to entertainment. And now, it seems like there’s a podcast series or genre for every taste and style. The buzz surrounding podcast series like Serial, in turn, has sparked a podcast boom. Publishers and content creators are striving to capitalize on the […]
Industry Leaders Offer New Perspectives On B2B Marketing At #B2BMX
Successful B2B companies must continually make innovative decisions throughout their organization to stay ahead in a competitive market. This includes product or service innovation, as well as innovative approaches to engaging potential customers and delivering a seamless buyer experience. B2B Marketing Exchange will be back in 2019 with a focus on identifying new strategies to drive […]
Get 1:1 Time With Top CMOs At #B2BMX
Participation from executives at the top of the marketing food chain has increased significantly at the B2B Marketing Exchange in recent years, and in 2019 we are proud to debut a new program that will help connect the next generation of marketing leaders with the top CMOs of today. Introducing: CMO Mentors A new addition […]
Finny Friday: Tempur Sealy Sales Reps Deliver A Unique Brand Story With Interactive Content
[vc_row][vc_column][vc_column_text css=”.vc_custom_1536689888438{margin-bottom: 0px !important;}”]Positioning sales reps to have meaningful conversations with prospects is pivotal to closing deals. But reps struggle to be heard over the noise of the competition — much like how marketing teams strive to differentiate their messaging across all channels. Tempur Sealy Hospitality made the decision to leverage interactive, 3D content available […]
Finny Friday: Uberflip Gains Valuable Buyer Insights With Interactive Content
[vc_row][vc_column][vc_column_text css=”.vc_custom_1534540106727{margin-bottom: 0px !important;}”]The B2B landscape is flooded with content — both good and not-so good. To stand out and stay top-of-mind with your customers, it’s crucial to create campaigns that not only inform, but also entertain and engage. Creative B2B marketers have turned to interactive content to fuel campaigns with engaging quizzes, assessments and more. Uberflip’s Own The Journey campaign, for […]
5 Main Drivers For Measurable ROI In A Multichannel Campaign
[vc_row][vc_column][vc_column_text css=”.vc_custom_1533916986107{margin-bottom: 0px !important;}”]Driving measurable ROI with any campaign requires a firm understanding of objectives, KPIs and what buyers need to move the conversation forward. With multichannel campaigns, this only becomes more complex. This week, I had the pleasure of speaking with Theresa Freas, Senior Director of Portfolio Marketing, Banking and Lending at Equifax, about […]
Finny Friday: Equifax Drives Measurable ROI Through Webinar-Fueled Multi-Touch Campaign
[vc_row][vc_column][vc_column_text css=”.vc_custom_1533235590997{margin-bottom: 0px !important;}”] Buyers expect vendors to understand everything about their industry, company needs and specific pain points. B2B marketers are seeing that certain formats, such as webinars, are helping fuel complete campaigns that help bring context and relevance to their target audience. Webinars have seen a major resurgence over the past couple of […]
Does Your Content Have What It Takes To Win Big At #B2BMX 2019?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1531940658975{margin-bottom: 0px !important;}”]Last year during #B2BMX 2018, brands such as LinkedIn, SAP and Paycom won the coveted Finny trophy at the Killer Content Awards ceremony. The awards set out to recognize B2B content that goes above and beyond, embracing new rules of engagement and transforming them into cutting-edge campaigns that utilize new storytelling methods […]
Finny Friday: ChannelAdvisor Drives Conversations With Target Accounts Via Direct Mail Campaigns
[vc_row][vc_column][vc_column_text]Email, social media and mobile are prominent channels in the B2B digital age. But sometimes going against the grain and using old-fashioned tactics, such as direct mail, can be the best way to break through the noise and reach prospective customers. ChannelAdvisor began using direct mail campaigns to create memorable interactions and drive conversations with […]
Finny Friday: How Siemens PLM Fuels Content Campaigns With FAQs
[vc_row][vc_column][vc_column_text]Identifying buyer pain points and leveraging that insight to educate prospective customers is vital for buyer-centric content campaigns. It’s a sure-fire way to bring relevant, contextual information to your target audience, while also educating them and ultimately accelerating purchase decisions. Siemens PLM Software executed a thought leadership initiative fueled by a series of blog posts […]
Killer Content Takeaways: 5 Steps To Amplifying Top-Of-Funnel Campaigns
[vc_row][vc_column][vc_column_text]Buyers are consuming information in a variety of new ways — especially in the B2B community. Podcasts, in particular, have received a lot of attention in the B2B world as marketers look to find new, resonating ways to engage prospective customers. Research from our annual Content Preferences Survey Report shows that close to two-thirds (64%) […]
Finny Friday: Ipswitch Blogs & Podcasts Get A Traffic Boost Through Social Amplification
[vc_row][vc_column][vc_column_text]No matter what industry they’re in, today’s B2B professionals are looking for authentic, audience-based content to help them do their jobs better. Gone are the days where the blog section of a company’s website is packed with product-related information. According to Demand Gen Report’s 2018 Content Preferences Study, B2B buyers are becoming more selective in […]
Watch: The Low-Down On GDPR
[vc_row][vc_column][vc_column_text] May 25, 2018: [/vc_column_text][vc_column_text]A date that has been looming over marketers for some time now. It means the General Data Protection Regulation — a.k.a. GDPR — will finally go into effect in the EU. There’s a lot to cover when preparing your business for compliance, and making sure all your data ducks are in a row can be overwhelming for any business. To help marketers […]
Killer Content Showcase: Anthem Revamps Content Hub To Cater To Audience Needs
In today’s ever-changing world, B2B companies must stay on the pulse of audience needs and make sure their content aligns with consumer pain points and questions. This rang true for Anthem Blue Cross and Blue Shield which noticed that an existing content hub focused primarily on the Affordable Care Act (ACA) was no longer keeping […]
The #B2BMX Roundup: Attendees Share Personal Experiences And Lessons Learned
[vc_row][vc_column][vc_column_text disable_pattern=”false”]Just a few months ago, marketing professionals from across the nation gathered in not-so-sunny Scottsdale, Ariz. for the 2018 B2B Marketing Exchange. Whether it was their first time at B2BMX or the fifth, all attendees left with new connections and endless takeaways from the 80+ speakers and 95 sessions within six content tracks. [/vc_column_text][mk_fancy_title […]
18 B2B Marketers To Follow In 2018
[vc_row][vc_column][vc_column_text]The B2B industry is constantly evolving, but one thing that never changes is the level of talent present in the marketing professionals who make up the community. Below, we spotlight 18 B2B marketing professionals who have become experts in areas such as account-based marketing, lead nurturing and demand generation. We suggest you follow and connect […]
The Rundown On B2BMX 2018: Highlights From The Place To Be For B2B
[vc_row][vc_column][vc_column_text]The 7th annual B2B Marketing Exchange (B2BMX) returned this year to Scottsdale, Ariz., and though the weather was uncharacteristically cold, there was plenty of action to keep attendees moving throughout the three-day event. Whether you missed out on the fun or just want to relive the glory, below is the definitive rundown of B2BMX.[/vc_column_text][mk_fancy_title color_style=”gradient_color” […]
Industry Author, Consultant James Taylor Shows How Creativity Is The Competitive Advantage Over Automation
As the B2B marketplace moves towards artificial intelligence and machine learning, marketers must tap into their creative potential to differentiate themselves from the machines that (may) take content creation tasks off their plate. During this year’s B2B Marketing Exchange, James Taylor will present a session titled Creativity: The New Marketing Imperative In The Age Of […]
Three Ways Demand Generation And Digital Strategy Are Confusing
A marketing strategist and a demand generation marketer walk into a bar… Is demand generation strategic? Who builds the digital strategy for an organization? Aren’t they the same thing, or close to it? It seems that marketers, sales teams and even their organizations have some confusion over the two terms and what they mean. Demand […]
Keeping It Real With B2BMX Speaker Jeff Marcoux Of TTEC
Today’s B2B buyers expect relevant experiences at every touchpoint, so the topic is sure to be a key theme during #B2BMX. To continue our spotlight of B2B powerhouses taking the stage at this year’s event, we spoke with #B2BMX veteran Jeff Marcoux to learn more about why personalization and context are table stakes for companies, […]
Keeping It Real With B2BMX Speaker Edwin Wong Of BuzzFeed
The speaker lineup for 2018’s B2B Marketing Exchange is better than ever (and growing)! We wanted to take some time to really get to know these industry powerhouses before they hit the stage in Scottsdale in February. This week, we sat down with another new member of the B2BMX community, Edwin Wong. At B2BMX in February, he […]
Two Essential Tracks For Growth — One Event
ABM In Action Live! And Content2Conversion The role of a B2B marketer has never been more exciting and filled with opportunities to learn. Marketing technologies and artificial intelligence are keeping us on our toes, but what really presents today’s marketers with immediate challenges are the ways we build our content marketing engines with a new […]
3 Reasons Why Marketers Need To Attend B2BMX
There is no shortage of events for B2B marketing and sales professionals. Everywhere you look, it seems there is a new event popping up and someone is trying to convince you to attend or your organization to sponsor it. However, not all events are created equal. Especially when it comes to the quality of content […]
