Just a few months ago, marketing professionals from across the nation gathered in not-so-sunny Scottsdale, Ariz. for the 2018 B2B Marketing Exchange. Whether it was their first time at B2BMX or the fifth, all attendees left with new connections and endless takeaways from the 80+ speakers and 95 sessions within six content tracks.
Here’s a handful of articles from attendees and sponsors of this year’s conference:
This article from ABM Consortium reflected on insightful conversations from B2BMX and argued that sometimes attending a conference is worth spending a few thousand dollars and taking a few days off work.
Casandra Ciopryna, Marketing Communication Specialist at CalSource, attended B2BMX for the first time this year. In a LinkedIn post, Ciopryna shared what she learned, such as the importance of focusing on “P2P” (people to people) over “B2B” and that Millennials make up nearly half of B2B marketers today.
In this article for Medium, Tabitha Adams, Digital Strategy and Experiences Consultant at Slalom Consulting, stressed the need for “humanized marketing” and explained which tools can help B2B businesses do so.
The team at Siemens PLM Software received a Finny award for incorporating the “digital twin” and “digital thread” into its Thought Leadership blog. Toni Boger, Thought Leadership Content Strategist at Siemens PLM Software, shared the strategy that won them a coveted award at this year’s B2BMX.
In this LinkedIn post, Jacki Schroeder, Product Marketing Manager of Amadeus Hospitality, examined the most popular word at the conference – disruption – and explained how B2B companies can use AI to disrupt traditional marketing tactics and develop better strategies.
Jennifer Wyne, VP of Marketing & Client Services for Smart Selling Tools, called B2BMX one of the best conferences of the year and outlined key takeaways — from the value of interactive content to how marketers can use influencers to target Millennials.
In this article, Jason Jue shared exclusive interviews with three industry leaders at B2BMX. The interviews demonstrated a common need of tiered account segmentation, omnichannel campaigns and marketing strategies that focus on revenue generation.
This year marked NetLine Corporation’s fifth time at B2BMX. In a blog post, Senior Marketing Manager Andrea Neiman shared highlights from this year’s conference, as well as wise words from the speakers.
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