The Joy Of Painting (Your Audience)

For years, demand gen practitioners have preached that successful campaigns always start with your target audience. It’s all about your buyers, they say; their wants, needs, pain points and how they measure success. But who are they, really? Some marketers can paint a detailed picture of their buyers and their unique characteristics. Others, however, are […]

The Art And Science Of Newsjacking With Real-Time Content

#C2Cchat Tweets SUMMARY Marketers continue to struggle with producing consistent, quality content for their target audience. However, injecting your own ideas, and your company’s message, into a breaking news story can help boost content production, increase engagement and generate high-quality leads. Join online marketing strategist and author David Meerman Scott for a thought-provoking Twitter chat […]

Demand Gen Report Donates Proceeds From B2B Content2Conversion Conference Ticket Sales To The Community Food Bank Of New Jersey’s Holiday Food & Turkey Drive

Hasbrouck Heights, NJ, November 18, 2015 — Demand Gen Report, producer of the upcoming 5th annual B2B Content2Conversion Conference, will partner with The Community Food Bank of New Jersey to deliver food to local families in need. For every registration completed between November 16 and November 26, Demand Gen Report will provide a holiday meal […]

Demand Gen Report Opens Nominations For Fifth Annual Killer Content Awards

Hasbrouck Heights, NJ, Sept. 8, 2015 (GLOBE NEWSWIRE) — Demand Gen Report has announced that nominations are now being accepted for the fifth annual Killer Content Awards, which recognize organizations that have raised the bar in content marketing strategies and campaigns. Winners will be honored at an awards ceremony at the Fairmont Scottsdale Princess in […]

#C2C15 Recap: What You Missed

Scottsdale, AZ was the ultimate destination for content marketing and demand generation insights, best practices and case studies during this year’s B2B Content2Conversion Conference, hosted by Demand Gen Report. During the three-day event, more than 400 B2B marketing professionals converged at the Hyatt Regency Resort at Gainey Ranch to learn how they can bring their […]

Demand Gen Report Announces Winners of Fourth Annual Killer Content Awards

Demand Gen Report has announced the winners of the fourth annual Killer Content Awards, recognizing organizations that have raised the bar in content marketing strategies and campaigns. Winners will be honored at an awards ceremony at the Hyatt Regency Gainey Ranch Resort in Scottsdale, AZ during Demand Gen Report’s B2B Content2Conversion Conference (Feb 16-18), an […]

Better Content Marketing Is About Listening

TrackMaven recently posted a blog summarizing their analysis of 13.8 million pieces of content from B2B and B2C companies over 2013-2014. What they found illustrates just how difficult content marketing has become over the past several years: Over the past 24 months, brands steadily increased their output of content per channel; and The average engagement […]

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