LAB: The Secret To Implementing ABX Playbooks That Drive Pipeline
Join Harmony Anderson and Steve Ross of Outreach as they discuss how to achieve true sales and marketing alignment. Together they will cover strategies, not-so-secret playbooks and programs, and how they track success.
LAB: Hit Your Number: How To Build A Revenue-Generating Digital Ad Program
Engaging Content For A Virtual World
Check out this session to hear from Elaine Wargo of ON24 and Zarina Stanik of Ceros, as they discuss the 5 key elements that can help you create content that actively engages your audience — pre-event, during event and post-event. You’ll learn how to create content for a more memorable experience and how to start […]
How HighRadius Aligns Their Revenue Team On An Account-Based Strategy With 6sense
Shifting to account-based everything is no easy feat, and for a large enterprise organization, it’s no less. Your sales team might already be thinking account-based, but your traditional marketing metrics are making it hard to move away from an MQL-based model…until now. Account-based metrics drive insights that improve your strategy and align your revenue team. […]
LAB: How Aventri Launched A Global Kickoff During A Pandemic
When the pandemic struck, companies were forced to make difficult decisions. One of those was, “”What are we going to do with our events?”” As events started to pivot to virtual, event and marketing teams were forced to learn about a whole new world of digital events. Aventri was not immune to the new reality […]
Seizing Opportunity In An Uncertain Environment — A Case Study With Hubb & The 3% Conference
The 3% Movement is a client for whom Lynn Edwards and her team have been producing events since its founding. Dedicated to promoting diversity in the advertising industry, the first 3% Conference in 2010 took place when three percent was the percentage of women in creative director roles. By 2019, the event drew 1,300 attendees […]
Transforming Email Creation: How MSTS’ Non-Technical Marketers Became Agile Email Creators
Without any sort of drag-and-drop editors or any developers on their team, the MSTS marketing team was struggling to get an email out the door in less than three weeks. They found themselves unable to spend time building robust nurture campaigns and frustrated that they couldn’t bring many of their email visions to life. Join […]
How CodeScience Unified Its ABX Approach To Run Its Business On MQAs & Intent Data Insights
The key to any successful Account-Based Everything (ABX) program is the ability to have a single source of truth to quickly and efficiently act on insights. CodeScience’s CEO challenged the marketing team to align its metrics with sales, clearly define how it contributed to the pipeline at the executive level and recommend where incremental marketing […]
How PTC Created A Better Buying Experience With A Real-Time Nurturing Strategy
As PTC noticed their buyers’ behavior changing, they realized they would have to adapt their marketing strategy or risk alienating their audience. They had forms, linear nurture campaigns and one-size-fits-all content offers at every turn. Every buyer was treated the same, resulting in slow lead velocity, more lead disqualification from sales, and no visibility into […]
Channel Partner Pipeline Pilot To Drive Incremental Business
Tim Schneller, Head of Global Channel Marketing for Honeywell, will take attendees through a pilot program Honeywell developed with the intent data company True Influence. The goal? To drive self-serve lead generation and responsive action for channel partners. Supplying personal protective equipment to a broad variety of industries, Honeywell sought a solution to help package […]
How To Create A Relevant & Proven Marketing Strategy
Emerging research shows that up to 80% of today’s B2B buyers prefer remote, digital and self-serve. And that number is only growing. How can marketers meet this dramatic shift in the way buyers make decisions with their existing stack, budget and data? Ask SAP Concur. SAP Concur built a connected, customer-focused marketing engine by prioritizing […]
Synopsys Transforms Lead Gen Efforts During A Pandemic And Achieves 10x ROI
More info coming soon!
ABM Is A Journey: How LiveRamp Accelerated Pipeline Growth With A Phased ABM Rollout
It’s undeniable that Account-Based Marketing (ABM) is the B2B strategy to implement in 2021 for organizations that want to ignite growth. However, while the B2B landscape continues to evolve, there isn’t much consensus in the industry around how to start and scale ABM. In this session, Andres Marquez, Sr. Portfolio Marketing Manager at Dun & […]
How BMC Proved The Value Of Interactive Content & Ramped Up ROI
Join Content4Demand and BMC at B2BMX 2021 to learn how BMC increased engagement and extended the life of a top asset and supported its SEO goals with engaging interactive content. In the session, you’ll hear how Stephen Watts, Director of Web Marketing, and his team at BMC: Maintain the top spot in Google searches by […]
How PitchBook Uses Surveys To Build Brand Advocacy & Enable Marketing Success
JoAnne Baldwin, PitchBook Data’s Senior Manager of Customer Marketing, faced a common marketing challenge: Sourcing client testimonials and stories is a cumbersome, time-consuming process. PitchBook — a financial technology company that serves as a database of information on companies and investors in the venture capital, private equity and merger/acquisitions realm — relies on customer stories […]
How Siteimprove Saw 15X ROI From A Single Campaign
Expanding into the enterprise market isn’t easy. In fact, it requires different strategies aimed at engaging prospects and standing out from the competition that drive BIG results…like 15X the results. But how do you achieve that? By deploying a variety of Sendoso campaigns—from high-value gifts to educational leaflets to eGift cards, Siteimprove generated demand, accelerated […]
