Shifting to account-based everything is no easy feat, and for a large enterprise organization, it’s no less. Your sales team might already be thinking account-based, but your traditional marketing metrics are making it hard to move away from an MQL-based model…until now.
Account-based metrics drive insights that improve your strategy and align your revenue team. Join this session featuring John Whiteside, Associate VP of Digital Programs at HighRadius, to hear how their team shifted to an account-based strategy with 6sense and what the team learned during the transition. You’ll learn how to:
- Up-level your marketing organization to think about marketing activities by account rather than by lead;
- Align your revenue team with account-based KPIs and strategies; and
- Identify the tools and reporting your revenue team needs to optimize their activities and engage the right buyers.