How PitchBook Uses Surveys To Build Brand Advocacy & Enable Marketing Success

February 22
2:15 pm – 2:45 pm ET
Michelle Mendez
Michelle Mendez
PitchBook Data Inc.
JoAnne Baldwin
JoAnne Baldwin
PitchBook Data Inc.
Gabriella Di Fazio
Gabriella Di Fazio
SurveyMonkey

JoAnne Baldwin, PitchBook Data’s Senior Manager of Customer Marketing, faced a common marketing challenge: Sourcing client testimonials and stories is a cumbersome, time-consuming process. PitchBook — a financial technology company that serves as a database of information on companies and investors in the venture capital, private equity and merger/acquisitions realm — relies on customer stories to fine-tune its offerings and bring new customers on board. In a niche, fast-paced industry, time is of the essence.

During this case study session, Baldwin and Michelle Mendez, Customer Marketing Manager at PitchBook, will share how SurveyMonkey’s TechValidate solution has supported a more streamlined customer insights collection process and empowered sales and marketing teams to use the data efficiently.

Join us for this session to learn how PitchBook strengthens its marketing team, up-levels the customer feedback process and sells both a product and an experience — all using SurveyMonkey’s TechValidate solution. In doing so, the company has:

  • Seen a significant increase in requests for case studies and customer testimonials;
  • Experienced a 30% boost in customer interview responses; and
  • Created more than 240 customer testimonials and engaged 3,100+ customers.

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