Transforming Email Creation: How MSTS’ Non-Technical Marketers Became Agile Email Creators

February 22
3:00 pm – 3:30 pm ET
Tara DePaepe
Tara DePaepe
MSTS
Geoff Smith
Geoff Smith
stensul


Without any sort of drag-and-drop editors or any developers on their team, the MSTS marketing team was struggling to get an email out the door in less than three weeks. They found themselves unable to spend time building robust nurture campaigns and frustrated that they couldn’t bring many of their email visions to life.

Join this case study to learn how the MSTS marketing team was able to increase their agility without adding developers or having to learn HTML/CSS.

We’ll explore how:

  • MSTS cut their email creation time from 3-4 weeks to 3-4 days;
  • They realized an increase of 2.5X email clickthrough rates; and
  • Native workflows and integrations keep things running smoothly.

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