How BMC Proved The Value Of Interactive Content & Ramped Up ROI

February 22
2:15 pm – 2:45 pm ET
Stephen Watts
Stephen Watts
BMC Software
Holly Celeste Fisk
Holly Celeste Fisk

Join Content4Demand and BMC at B2BMX 2021 to learn how BMC increased engagement and extended the life of a top asset and supported its SEO goals with engaging interactive content.

In the session, you’ll hear how Stephen Watts, Director of Web Marketing, and his team at BMC:

  • Maintain the top spot in Google searches by incorporating a fresh interactive infographic into its top-performing blog post, extending its stellar SEO results;
  • Simplified a complex benefits story with a clean design that quickly demonstrates value;
  • Supported its most popular product with a show-stopping interactive case study portfolio;
  • Collaborated with Content4Demand designers to make BMC branding pop; and
  • Proved the value of interactive content to internal teams with impressive engagement metrics.

Get Updates

Complete the form below to get event updates.

Deadline: DECEMBER 15, 2023

Fill out my online form.

Sponsorship Opportunities

Fill out my online form.