How BMC Proved The Value Of Interactive Content & Ramped Up ROI

February 22
2:15 pm – 2:45 pm ET
Stephen Watts
Stephen Watts
BMC Software
Holly Celeste Fisk
Holly Celeste Fisk
Content4Demand


Join Content4Demand and BMC at B2BMX 2021 to learn how BMC increased engagement and extended the life of a top asset and supported its SEO goals with engaging interactive content.

In the session, you’ll hear how Stephen Watts, Director of Web Marketing, and his team at BMC:

  • Maintain the top spot in Google searches by incorporating a fresh interactive infographic into its top-performing blog post, extending its stellar SEO results;
  • Simplified a complex benefits story with a clean design that quickly demonstrates value;
  • Supported its most popular product with a show-stopping interactive case study portfolio;
  • Collaborated with Content4Demand designers to make BMC branding pop; and
  • Proved the value of interactive content to internal teams with impressive engagement metrics.

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