Building Bridges, Breaking Barriers:

Entering A New Era of B2B Marketing

Diversify Your Marketing Content Customer Experience Tech Stack Teams Sales Tactics ABM Plays

Roll Out The B2B Marketing Blueprint

The future of B2B marketing is ready to take shape, and we’re laying down the foundation for a brand-new era at B2B Marketing Exchange West. This year’s theme, “Building Bridges, Breaking Barriers,” centers on creating innovative strategies and overcoming today’s biggest marketing challenges, from budget constraints and evolving buyer journeys to navigating AI adoption and improving performance measurement. Over the course of three days, attendees will sharpen their skills and collaborate with peers through a diverse range of sessions, including workshops and roundtables, case studies, lunch & learns, and more. Join us this February and get your blueprint to success at #B2BMX West!

FEATURED SPEAKERs

neilpatel

Neil Patel co-founder of NP Digital

 

Neil Patel, co-founder of NP Digital, has been named one of Forbes’ Top 10 Marketers and is known for simplifying complex concepts and providing actionable advice. Neil’s mission is to make marketing knowledge accessible to all. With over 23 years of experience and a following of more than 3 million across social platforms, he continues to empower the marketing community. We are thrilled to have him join us once again on the #B2BMX stage!

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Roderick Jefferson
CEO of Roderick Jefferson & Associates

 

Roderick Jefferson is a renowned sales enablement expert and the CEO of Roderick Jefferson & Associates, with a career dedicated to bridging the gap between sales and marketing teams. He is also the author of Sales Enablement 3.0, where he shares strategies to drive revenue and organizational alignment. At #B2BMX West, Roderick will lead an interactive Campfire Keynote focused on leveraging AI for productivity and growth.

Access These Building Blocks For Success:

Tracks
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Covering cutting-edge approaches to ABM, content strategy, demand generation, sales enablement and more.

Sessions
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Specifically targeting B2B including Keynotes, Breakouts, Workshops, and more!

Case Studies
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Spotlighting how B2B companies like yours are deploying the latest applications.

"The presenters were at the top of their field while remaining accessible."

Bryan Karen Marketing Specialist, PCE Investment Bankers​

Bryan Karen
Marketing Specialist, PCE Investment Bankers

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Nominations open through Dec. 20!

EXCLUSIVE NETWORKING OPPORTUNITIES

1:1 access and opportunities for connecting with analysts, authors, industry experts and influencers.

"This is my favorite marketing event each year because you can actually learn strategies to apply immediately."

David Oliva General Manager, Organomation ​

David Oliva
General Manager, Organomation

"The sessions were packed with relevant insights, the workshops were hands-on, and the networking was top-tier."

Al Sefati
CEO, Clarity Digital, LLC

AI-Powered Experiences

Our event platform helps generate agendas and meeting suggestions curated and customized to your needs.

"It was the first time in my career I've ever felt being surrounded by "my people."

Alexis Song
Senior Manager, Content Marketing Points of Light

Meet Our
Featured Speakers

We’re excited to introduce Steve Armenti, VP Revenue Marketing at DigitalOcean (formerly Google), as our first keynote speaker for this year’s event! Steve will be taking the B2BMX stage to spill his ABM framework for a better buyer experience.
Ruth Stevens is a distinguished B2B marketing consultant, teacher, and author. We can't wait to hear about the new developments, tools, and techniques in the B2B space during her fast-paced session.
Dan is an international speaker and coach. His 20-year professional career includes leadership positions at McDonald’s, Discover and Humana. Dan's session will cover how integrating customer experience principles can address the distinct challenges faced by B2B marketers today.
Steve Armenti
DigitalOcean
Ruth Stevens
eMarketing Strategy
Dan Gingiss
The Experience Maker, LLC
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Ciara Ungar

Ciara Ungar

Author, Consultant, Founder

Jay Baer

President
at Convince & Convert

Luxy Thuraisingam

Vice President, Global Partner Marketing & SMB at Cisco
Michael Ruby

Michael Ruby

Chief Creative Officer
at Park & Battery

Allen Weiss

Founder
at MarketingProfs
Pam Didner

Pam Didner

VP of Marketing
at Relentless Pursuit

Jim Parsons

Marketing Executive
at UPS

Hillary Carpio

Senior Director, ABM
at Snowflake

5 Targeted Tracks

Explore the full range of B2B marketing with five targeted tracks: Demand Gen Summit for campaign and lead strategies, ABM In Action Live! for advanced account-based tactics, Sales Impact Summit focused on sales enablement and revenue, Content2Conversion for high-impact content marketing, and GTM Strategy to execute market-ready plays. 

Exclusive Networking Opportunities

Kick off the year with an exclusive gathering of the B2B marketing community! From invite-only receptions to roundtables, #B2BMX West offers countless ways to connect and collaborate with peers and industry leaders. Share ideas and grow your network as you dive into new marketing frontiers together. 

Over 70 Impactful Sessions

Take your pick from more than 70 sessions, including hands-on workshops, engaging case studies, interactive roundtables, and inspiring keynotes. Each session is designed to give you practical strategies you can implement immediately, no fluff—just real, actionable insights from B2B experts. 

Killer Content Awards

Showcase your best work at the Killer Content Awards, where innovative campaigns are celebrated and recognized industry-wide. With nominations open through December 20, this is your opportunity to earn recognition for breakthrough B2B content and join a distinguished community of award-winning marketers.

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The Venue

The Phoenician, a Luxury Collection Resort, is a premier luxury hotel resort in Scottsdale, Arizona situated on 250 acres at the base of Camelback Mountain and close to the cultural districts in Old Town Scottsdale. This picturesque venue provides the perfect balance of relaxation and inspiration, with top-tier amenities and Scottsdale’s sunny atmosphere to enhance your experience. Once registration is confirmed, we encourage you to book accommodations within our discount hotel block.

WHAT ALUMNI HAVE SAID

#B2BMX produced by

#B2BMX produced by

#B2BMX produced by

Deadline: DECEMBER 15, 2023

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