We’re less than a month out before B2B Marketing Exchange West in Scottsdale, and the final planning stages are in full force. On today’s episode of the podcast, we’re sitting down with Matt Heinz, President and Founder of Heinz Marketing and B2B influencer, to discuss top B2B trends for 2025, building predictable pipeline, and his upcoming presentation at B2BMX West!

Tune in to hear his take on:

The importance of AI in enhancing go-to-market functions and addressing organizational dysfunction;
The need for a shift from MQLs to a more revenue-centric approach, focusing on pipeline and alignment across teams;
The balance between short-term results and long-term strategies;
The impact of AI on personalization, and
The value of in-person events for networking and idea exchange.

RELATED LINKS:

Learn more about Heinz Marketing.
Connect with Matt Heinz here.
Learn more about the upcoming B2B Marketing Exchange West in Scottsdale, Ariz.
Register for B2BMX West and get 15% off by using the code: MXPOD15
Follow us on LinkedIn and X.

Official Podcast

The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.