Ⓒ 2024 Emerald X, LLC. All rights reserved.
Agenda Overview
We’re working hard to deliver an agenda full of A-list speakers and sessions for the 14th annual B2B Marketing Exchange!
Monday
FEBRUARY 24
#B2BMX Kicks Off!
Workshops
Roll up your sleeves and dig into hands-on workshops that provide actionable takeaways on many of the hottest topics facing B2B practitioners. Available to All-Access Pass holders.
The CMO Exchange
The CMO Exchange is an exclusive invite-only gathering for Chief Marketing Officers and senior marketing leaders. This program offers a unique opportunity to discuss high-level strategies, explore innovative approaches, and address the critical issues facing today’s marketing leaders.
Campfire Session
Get the marshmallows ready - our fan-favorite campfire session is back! Okay, maybe there won’t be an actual campfire, but you’ll still be able to gather around with your peers and swap stories during this interactive presentation.
Case Studies
Sit in on more than 15 different case studies, where B2B practitioners representing a variety of industries and company sizes share their experiences in deploying new solutions and approaches to engage target audiences. Open to all attendees.
Opening Keynote
Opening Night Party
Network with other B2B marketers over delicious food, a party ambiance, and music!
Tuesday
FEBRUARY 25
Morning Activity
Registration & Breakfast
Keynotes & General Sessions
Breakout Sessions
Lunch & Learn Sessions
The Killer Content Awards Ceremony
Breakout Sessions
Networking & Drinks Reception
Wednesday
FEBRUARY 26
Registration & Breakfast
Workshops
For the first time at #B2BMX West, you’ll have the opportunity to attend a second workshop session on Thursday, giving you even more hands-on learning and practical takeaways. Available to All-Access Pass holders.
Birds of a Feather Roundtables
Morning Keynote
Breakout Sessions
Lunch & Learn Sessions
Breakout Sessions
Closing Keynote
Networking by the Pool Bar
Join us for a cheers to celebrate another great show!