At B2B Marketing Exchange, every session is built to deliver real-world value, combining cutting-edge insights, practical strategies, and peer-driven learning. From inspiring keynotes to hands-on workshops, you’ll gain the tools to turn today’s challenges into tomorrow’s competitive advantages.
Whether you’re leading a demand gen team, building a content engine, or redefining your go-to-market strategy, our agenda is tailored to support your growth at every level.
Join 50+ of the brightest minds in B2B as they share practical insights that you can immediately apply to your marketing efforts. Our “no-fluff” experts will share actionable takeaways on the latest trends in marketing, including embracing AI, measurement and attribution, and the cookie-less future. Don’t miss this opportunity to reimagine your marketing strategies in real-time and connect with leaders from brands like Ernst & Young, Cisco, Gravity Global, Momentum ITSMA and more.
Kick off your B2BMX journey with a full day of immersive learning and networking. Dive into dynamic conference sessions that set the tone for the days ahead, explore the Marketplace throughout the day, enjoy lunch on the show floor, and connect with solution providers and peers. After a slate of standout workshops, case studies, and our signature keynote, wrap up the day at the Welcome Reception, an energizing, informal setting designed to spark new connections and launch an incredible week of insights and inspiration.
Immerse yourself in a full day of inspiring keynotes, dynamic breakout sessions, and collaborative roundtables designed to accelerate your growth. Explore the Marketplace throughout the day, take lunch on the show floor as an opportunity to meet top solution providers and exchange ideas with fellow marketing leaders. With deep-dive tracks in demand generation, ABM, sales impact, content strategy, and go-to-market excellence, Tuesday is all about sharpening your playbook with actionable, hands-on insights. Be sure to stay for networking drinks in the Marketplace and a special keynote experience you won’t want to miss.
Close out B2BMX with a high-impact day of dynamic sessions and an exclusive second workshop experience packed with actionable insights for your marketing strategy. Connect with top solution partners and fellow marketers over lunch in the Marketplace, exploring new ideas and innovative tools to drive results. Hear from renowned B2B experts as they share strategies for navigating today’s marketing shifts, from AI innovations to data-driven decision-making, arming you with the knowledge to elevate campaigns, accelerate pipeline growth, and stay ahead of emerging trends.
Each speaker offers unique, real-world expertise that spans strategy, demand gen, ABM, content marketing, and more. Expect actionable insights from top industry executives, innovators, and practitioners who live and breathe B2B.
Past speakers include Neil Patel, Roderick Jefferson, and Mason Cosby.