19 B2B Marketers To Follow In 2019
The B2B Marketing Exchange team is constantly in awe of the talented practitioners that continue to push the boundaries of our industry. We’re lucky enough to be able to meet these marketers annually at #B2BMX, but it’s important to stay connected throughout the year and to be inspired and challenged by our peers. Below is a list of 19 marketers who specialize in areas such as ABM, influencer marketing, digital […]
Visualizing Key Takeaways From #B2BMX 2019
At this year’s B2B Marketing Exchange, a collaboration between Kingman Ink and Quarry resulted in live-drawn, visual representations of some key takeaways from the event based on tweets using the #B2BMX hashtag. Kingman and her team caught some of the best ones and used them as inspiration to create stunning artwork highlighting notable quotes shared by industry experts during their sessions. Here are a few […]
Top Moments From #B2BMX 2019
The 2019 B2B Marketing Exchange may have come and gone, but we’re still pumped from all the exciting sessions and talks we heard at the event. A special thank you to all those who made it out to enjoy the event with us. For those who couldn’t make it out – don’t fret – we’ll be traveling to […]
#B2BMX Brief: Key Moments From The 2019 Event
Last week, more than a thousand B2B marketers flocked to Scottsdale, Ariz. for the 8th annual B2B Marketing Exchange, hosted by Demand Gen Report. Touting the theme “B2B Through A New Lens,” the 2019 event showcased cutting-edge trends and tactics attendees can harness to shake up their B2B marketing efforts in 2019 and beyond. From February 25-27, the #B2BMX agenda was […]
SiriusDecisions’ Christine Polewarczyk Shares Tips For Building 360-Degree Audience Engagement
Content fuels campaigns, but the positive customer experiences garnered from the right content help accelerate and close more deals. During the opening session of the Content2Conversion track, Christine Polewarczyk, Service Director, Content Strategy and Operations at SiriusDecisions will share tips and best practices for forming a top-class, enterprise-wide content strategy that delivers high-quality content experiences. […]
G2 Crowd’s Adam Goyette: Blend Of Personalized Content & Creativity Key To ABM Success
Only 23% of marketers say their ABM program are exceeding or greatly exceeding organizational expectations, according to Demand Gen Report research. In a panel discussion at B2BMX, Adam Goyette, VP of Marketing at G2 Crowd, will offer tips to help B2B brands optimize ABM execution and outperform organizational expectations. Goyette discussed the crucial role of personalization […]
LeadMD CEO Chats Seeing ABM Through A New, Buyer-Centric Lens
ABM adoption is on the rise and marketers are reaping the benefits — in fact, 86% say it boosts win rates. According to Justin Gray, Founder and CEO of LeadMD, the key to outperforming organizational expectations is developing an ABM strategy that is buyer centric and rooted in the right metrics. Gray shared his thoughts […]
Connecting The Dots In The Buyer Journey Requires Getting In The Mind Of A Sales Rep, Says SiriusDecisions’ Christina McKeon
B2B buyers are increasingly expecting consumer-like experiences. In order for marketers to satisfy buyer needs and create a seamless journey, they must first ensure they are in tune with sales. Christina McKeon, Service Director of Portfolio Marketing at SiriusDecisions, will dive into the details of achieving marketing and sales alignment during her B2BMX session, “Driving […]
SiriusDecisions’ Erin Bohlin Explains How AI Can Cure ‘Buying Group Blindness’
AI is more than just a buzzword. It is a business imperative for B2B brands to better understand their consumers, improve their marketing campaigns and get ahead. Erin Bohlin, Senior Research Director of Demand Creation Strategies at SiriusDecisions, spoke to Demand Gen Report ahead of her session at B2BMX to chat about the value of […]
The Sessions The #B2BMX Team Can’t Wait To Attend
The 2019 B2B Marketing Exchange is less than a week away! Not to toot our own horn, but we’ve developed our best agenda yet, jam-packed with over 60 sessions spread across six topical tracks focusing on sales enablement strategies, account-based marketing, channel ecosystems and more. No matter what your area of focus is, there’s a session that each […]
Mastering The Millennial Mindset: Brian Fanzo Shares Sneak Peek Into His #B2BMX Keynote
The B2B landscape is constantly changing, and today’s buyers are more informed than ever, especially as new generations like Millennials and Gen Z make up more of the workforce. It’s crucial for businesses to abide by this change and cater their marketing efforts to buyer preferences and needs. This may sound simple, but it’s not […]
What’s There To Look Forward To At #B2BMX 2019? Hear From The Experts
B2BMX is less than two weeks away! The three-day event includes 90+ sessions and will be jam-packed with tactical takeaways, workshops, networking opportunities and more. But don’t just take our word for it. Here’s what our B2BMXperts community said they are most looking forward to at this year’s event. “As someone who has changed industry […]
‘Content Marketing Is Hard… But It Can Save The World’ Says Carlos Abler In Exclusive Q&A
B2B companies dedicate more than a quarter (28%) of their total marketing budget to content marketing programs, and 38% plan increase their content marketing budget, according to Datanyze. Carlos Abler, Leader of Content Marketing and Strategy at 3M, will explore new trends in content marketing at B2BMX 2019. Ahead of his session, Abler caught up […]
Industry Expert Jeff Pedowitz Shares Thoughts On The PhD-Level Performance Expectations Of B2B Executives
Expectations for B2B marketing executives are at an all-time high, and that’s not expected to change anytime soon. To meet those expectations, marketing executives must perform at near PhD levels to drive pipeline and build relationships with potential customers. In this discussion, Jeff Pedowitz, President and CEO of The Pedowitz Group, shares themes and trends […]
Best Of The #B2BMX LinkedIn Takeover
The 2019 B2B Marketing Exchange is less than a month away! Soon, B2B marketers from all over will gather in Scottsdale, Ariz. to get inspired and prepared to tackle the latest trends, market conditions and buyer realities with gusto. Last week, we asked our sponsors, speakers and attendees to participate in a #B2BMX LinkedIn takeover. The rules were simple: share a short […]
DemandGen CEO David Lewis Shares Tips To Map Out The Right Path For Digital Transformation
Buying the latest “shiny new toy” available in the B2B marketplace is a common occurrence, oftentimes leaving businesses with a new tool in their tech stack that they never get to leverage to its fullest extent. This is because a lot of planning must be done when transforming your business, positioning teams to learn and […]
Exclusive Q&A: Speaker Liz Cope Talks About The Thrill Of Being A Champion Of Change
Before Liz Cope expanded her view of solutions that could give partners easy access to marketing materials shared by ARO, a division of Ingersoll Rand, she had never heard of what ultimately caught her eye — partner relationship management software. In a Channel Track presentation at the B2B Marketing Exchange, Cope will review the martech, […]
What Industry Experts Have To Say About #B2BMX
The B2B Marketing Exchange is a just a month away, and I’ve got to tell you, people are excited. Which is understandable considering the 2019 event is on track to be our biggest yet. For one, we’ve added new items to our agenda, including the CMO Mentors program and our Growth Marketing Curriculum. On top of that, we’ve worked diligently to bring […]
Lee Odden Divulges Key Ingredients For Influencer Marketing Success
Industry research shows a majority of marketers (55%) plan to allocate more of their budget for influencer marketing in 2019. Lee Odden, CEO and Co-Founder of TopRankMarketing, will discuss influencer marketing trends and how marketers can maximize their marketing dollars during a session at B2BMX 2019. In an exclusive interview with Demand Gen Report, Odden […]
The Marketing Advisor Network’s Samantha Stone Discusses Authentic Marketing In The Age Of AI
Sixty-four percent of marketers find using AI-powered tools very valuable to their organization, and AI adoption rates are only expected to increase in the coming years, according to industry research. In a B2BMX session, Samantha Stone, Founder and CMO of The Marketing Advisory Network, will explore how B2B marketers can leverage AI to develop scalable, […]
You Decide: Which Company Should Win The First Ever B2B’s Choice Award?
This year at the B2B Marketing Exchange, we’re introducing a brand new category to the Killer Content Awards and opening up voting to the public, so you’ll pick the winner for our first-ever B2B’s Choice Award. We’ve narrowed down the list to six finalists and asked each to submit a video explaining — in one minute […]
Exclusive Q&A: Keynote Speaker Tim Washer Discusses Humanizing B2B With Empathy, Humor
Who says B2B brands can’t be fun? For the comedian, producer and former B2B marketer Tim Washer, dropping the serious tone that is often implied with B2B business can help you stand out among the crowd and make a connection with buyers. In a keynote session at the B2B Marketing Exchange, Washer will explore how […]
Avoid The FOMO: Your Guide To Unlimited Post-B2BMX Fun In Scottsdale
Dry, desert heat in February. Sunshine and palm trees. Need I say more? It’s not often you get to attend a wintertime conference in a setting as beautiful and warm as Scottsdale, Ariz. That’s just one of the many reasons why attendees love the B2B Marketing Exchange — the weather and scenery are the cherries […]
Top B2B Marketers Share 2019 Resolutions
As 2018 comes to a close, it’s time to reflect on your goals for the New Year and brainstorm how you can meet and exceed them in your personal and professional life. If you’re looking for some inspiration, check out this collection of resolutions from industry experts, including authors David Meerman Scott and Pam Didner, Jeff Pedowitz of The Pedowitz Group, Masha Finkselstein of […]
B2Brie: Is Your Content Marketing Strategy Swiss Cheese?
A refined, effective content marketing strategy is a lot like Brie cheese — it takes the right ingredients, equipment, skill and time to perfect. The best Brie cannot be made overnight, and the same principles apply to content marketing. B2B organizations must have a dedicated content marketing team, adequate budget and the right martech tools […]
Parks And B2B: Which Type Of Marketer Are You?
Every organization is made up of a cast of characters, each person bringing their own set of skills to the table. And B2B marketing is no exception. Some B2B marketers can come up with campaign ideas at the drop of a hat, some are data gurus who are able to recognize patterns and opportunities for engagement and […]
Common Scenarios In An ABM Program Rollout: As Told By Seinfeld Gifs
What’s the deal with ABM programs? We’ve heard a variety of stories that show how B2B businesses formulated and implemented an account-based strategy, and we’ve seen some hesitancy in how to properly execute an ABM program from the get-go. While no two companies are the same, there are common scenarios faced in an ABM rollout […]
See Why #B2BMX Should Be On Your Radar In 2019
Since its inception, the B2B Marketing Exchange has become the place to be for B2B. Featuring specialized sessions on content marketing, sales, demand generation and more, the three-day event has become known for its quality speakers, tactical sessions, inspiring case studies and hands-on workshops.
B2B Community Donates Thanksgiving Meals To Families In Need
0 Turkeys Donated! One thing is certain: we can always count on the B2B community to pull through when it comes to giving back to the less fortunate. Every year, the B2B Marketing Exchange team makes an effort to donate Thanksgiving meals to local families in need, but instead of the donation coming just from […]
How To Turn Your Content Turkey Into A Days-Long Feast
I don’t know about you, but I’m always baffled by how much turkey is always left over at the end of Thanksgiving dinner. No matter how much time passes, or how hungry we are, there still seems to be about 5 pounds of bird lingering on the plate before the table is cleared. Even after making […]
