2020 Killer Content Awards: Spotlighting B2B’s New Headlining Acts
Awards season doesn’t stop with the Academy Awards. There’s a lesser known — but just as prestigious — awards program that’s only for B2B marketers called the Killer Content Awards (KCA). This year’s winners were announced earlier this week during the B2B Marketing Exchange in Scottsdale, Arizona. While we couldn’t get Laura Dern to the KCA stage, our list of winners was just as star-studded. No, seriously, it was extremely hard for our […]
Using Client Insight To Transform Your Business
Client advocacy is one of the most valuable things your company can invest in. According to the 2019 Content Preferences Survey Report, 92% of marketers give the most credence to peer reviews and user-generated feedback. Your prospects don’t want to hear from you why your solution is so great. They want to hear from unbiased users who have […]
SAP’s Nick Robinson: “The Business Case For Content Marketing Is Clear”
Buyers are overwhelmed by the amount of information at their fingertips. To stand out, brands must blend a mixture of content syndication, advertising, social media and more. During a session at the upcoming B2B Marketing Exchange, Nick Robinson of SAP will share how B2B content consumption insights and multichannel campaign design helped the brand boost pipeline creation. Get a sneak peek […]
#B2BMX Veterans Reflect On Past Events, Preview 2020 Event
It’s season finale day for the B2B Marketing Exchange Podcast! For 19 weeks, the B2B Marketing Exchange team has enjoyed sharing with you our favorite sessions from past events, exclusive Q&A’s with the best in the biz and so much more. The 9th annual #B2BMX takes place in a little under two weeks, so we’ll be taking a short break to ensure all our bows are tied […]
Navigating Corporate Social Responsibility In 2020
We’re living in a divisive time, so it’s understandable that brands may be at a loss on how to approach corporate social responsibility (CSR). While the stakes may be higher, it doesn’t mean brands can — or should — stay silent. In the below Q&A, Tu-Han Phan, Social Impact & Diversity Business Partner at RingCentral, shares why CSR is the smart thing to do, adding in that “if […]
Optum’s Leslie Cozatt: “Don’t Pretend To Know The C-Suite”
C-Suite buy-in is one of the trickiest things B2B marketers must account for. C-Suite leaders don’t have time for fluff, empty marketing speak or dozens of assets showcasing your service. Your plan for connecting with the C-Suite must involve deliberate, concise messages that reveal the exact pain point you can help cure. At the 2020 B2B Marketing Exchange, Leslie Cozatt of Optum will share how the brand transitioned […]
Todd Henry On Managing The Tug-Of-War Between Creativity And Stability
Take a look at the 2019 Killer Content Awards report. I guarantee that as you comb through the winners’ stories, one thought in particular will pop into your head: the B2B industry is comprised of extremely talented and creative people who make it looks effortless. But as anyone who works as a creative knows, it’s hard work. Sure, it’s not surgery or engineering, but the pressure of coming up with something fresh […]
Flexport’s Mike Ruby: ‘Content Experience Is Customer Experience’
We’ve all heard the notion that the customer is king. It’s our job to serve them up everything they need to seamlessly travel through the customer journey. This is true for every industry, not just B2B. Even the medical, freight and insurance industries need to curate content experiences for their audiences, but it’s often the case that these industries are a little behind […]
