October 1-3, 2024 | Alpharetta, GA

Making Moves

B2B Sales & Marketing Exchange

Is Now


October 1-3, 2024 | Alpharetta, GA

Experience Top-Notch Content and Career-Defining Connections

Get ready to make bold moves at B2BMX East, where community-driven learning and career-defining connections await you. Building on the B2B Marketing Exchange legacy, this East Coast event is designed for marketers by marketers, offering actionable insights through engaging keynotes, breakout sessions and workshops. Located in the heart of Alpharetta’s Avalon community, you’ll enjoy top-notch content, interactive programming and exceptional networking opportunities—all at an unbeatable value. Join us in October to shape your marketing strategies and drive success for 2025 and beyond. 

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The Future In Motion:

From #B2BSMX To #B2BMX East

Since 2019, the B2B Sales & Marketing Exchange has brought together thousands of B2B practitioners looking to level up their approach to revenue generation. This year, we’re reimagining our event with the B2B Marketing Exchange East (#B2BMX East). This change symbolizes more than a new venue and host location; it’s an invitation to explore innovative strategies and bold ideas that will shape sales and marketing in 2025 and beyond. Experience an event designed for marketers by marketers, aiming to empower, inspire and equip you with the tools to make significant moves for your brand and your career. 

Meet Our
Featured Speakers

Pam Didner 
VP of Marketing, Relentless Pursuit

Pam Didner, B2B Marketeer, Speaker, Author, and Podcaster, understands the challenges business professionals face every day. Her expertise is in strategic planning, B2B marketing, sales and marketing alignment, sales enablement, and more. She is a natural strategic thinker and tactical in execution.  

Mason Cosby
Founder, Scrappy ABM 

Mason Cosby builds marketing programs that deliver millions using the Scrappy ABM methodology. Mason specializes in building Scrappy ABM programs on low budgets that drive high impact. Serving as the Marketing Lead at numerous boutique, bootstrapped businesses, Mason has Sourced over $4.5M in the past 3 years, driving a 15X ROI.

Ciara Ungar

Ciara Ungar

Author, Consultant, Founder

Jay Baer

at Convince & Convert

Luxy Thuraisingam

Vice President, Global Partner Marketing & SMB at Cisco
Michael Ruby

Michael Ruby

Chief Creative Officer
at Park & Battery

Allen Weiss

at MarketingProfs
Pam Didner

Pam Didner

VP of Marketing
at Relentless Pursuit

Jim Parsons

Marketing Executive
at UPS

Hillary Carpio

Senior Director, ABM
at Snowflake

What To Expect At #B2BMX East



Meet with Sales, Marketing and RevOps practitioners across industries.

3 days

of Learning

And networking with your B2B peers.

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3 focused content tracks provide a mix of strategic, tactical, real-world, and hands-on learning.


Tech Providers

Explore cutting-edge solutions to transform your go-to-market plans.

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Honoring innovators in ABM, revenue marketing and content marketing.

AI-Powered Experiences

Our event platform helps generate agendas and meeting suggestions curated and customized to your needs.

The Venue


A modern sanctuary in the heart of Alpharetta (a suburb of Atlanta), The Hotel at Avalon provides the perfect backdrop for learning, networking and innovation. Offering new, state-of-the-art facilities, the hotel is nestled within a walkable community featuring more than 75 luxury shops and 23 nearby restaurants.  

A #B2BMX room block at the host hotel is now available. We encourage you to reserve your rooms as soon as possible before available rooms sell out or rates increase!

Our Sponsors

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Deadline: DECEMBER 15, 2023

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