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Thank You for an Incredible #B2BMX East 2024
Save 30% on Each Pass
when you register a group of 3 or more!
when you register a group of 3 or more!
Save 30% On Each Pass
When you register a group of 3 or more!
That's A Wrap!
Building on the B2B Marketing Exchange legacy, our East Coast event is crafted for marketers, by marketers, delivering actionable insights through dynamic keynotes, breakout sessions, and hands-on workshops. Nestled in the vibrant Avalon community of Alpharetta, you’ll experience top-notch content, interactive programming, and exceptional networking opportunities—all at an unbeatable value. Join us this October to refine your marketing strategies, drive success for 2025 and beyond, and leave as a better marketer.
We had an amazing time at B2B Marketing Exchange East this October, filled with insightful keynotes, hands-on workshops, and invaluable networking opportunities. The energy and ideas shared by our incredible community made this year’s event truly special. If you’re eager for more, we’d love to see you at #B2BMX West, February 24-26, 2025, in Scottsdale, AZ. Let’s continue the momentum!
Our 2024 Featured Speakers
Pam Didner
VP of Marketing
Pam Didner
VP of Marketing
Pam Didner, B2B Marketeer, Speaker, Author, and Podcaster, understands the challenges business professionals face every day. Her expertise is in strategic planning, B2B marketing, sales and marketing alignment, sales enablement, and more. She is a natural strategic thinker and tactical in execution.
Neil Patel
Co-Founder
Neil Patel
Co-Founder
Mason Cosby
Founder
Mason Cosby
Founder
Mason Cosby builds marketing programs that deliver millions using the Scrappy ABM methodology. Mason specializes in building Scrappy ABM programs on low budgets that drive high impact. Serving as the Marketing Lead at numerous boutique, bootstrapped businesses, Mason has Sourced over $4.5M in the past 3 years, driving a 15X ROI.
Ciara Ungar
Author, Consultant, Founder
Jay Baer
President
at Convince & Convert
at Convince & Convert
Luxy Thuraisingam
Vice President, Global Partner Marketing & SMB at Cisco
Michael Ruby
Chief Creative Officer
at Park & Battery
at Park & Battery
Allen Weiss
Founder
at MarketingProfs
at MarketingProfs
Pam Didner
VP of Marketing
at Relentless Pursuit
at Relentless Pursuit
Jim Parsons
Marketing Executive
at UPS
at UPS
Hillary Carpio
Senior Director, ABM
at Snowflake
at Snowflake
2024 Highlights
HIGH VALUE CONTENT
Our program featured three main tracks and three new engagement tracks, plus workshops, lunch & learns, case studies and labs, all designed to provide you with high-caliber, actionable content. Our sessions were curated to deliver insights that can be implemented immediately for tangible results.
UNRIVALED NETWORKING EXPERIENCES
Connection with industry peers, thought leaders, and potential partners through our structured networking programs, including the B2B Mentors, the CMO exchange, collaborative workshops, and intimate roundtable discussions. Our event is designed to foster meaningful connections that can lead to lasting business relationships and collaborations.
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PREMIER TRAVEL DESTINATION
The Hotel at Avalon, located in the vibrant Avalon community in Alpharetta offers the perfect blend of professional development and leisure. This modern sanctuary offers a walkable environment with easy access to upscale shops, restaurants, and entertainment options, providing an ideal setting to foster connections and unwind after a day of learning.
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B2B INNOVATOR AWARDS
Celebrate the brightest minds in B2B marketing with the B2B Innovator Awards! The awards are a chance for the community to recognize trailblazing leaders and innovative campaigns. The winners were honored during a live ceremony in Alpharetta, and the full list of the trailblazers will be announced soon!
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LEADING INDUSTRY EXPERTS
WHAT ATTENDEES HAVE SAID
"B2BMX is an incredible conference for B2B marketers that focus on ABM, sales enablement or those that have a traditional B2B audience. Most of the sessions provide actionable advice and guidance that feels attainable regardless of company or team size! This is a conference every B2B marketer should plan to attend every year."
"While attending the sessions, I noticed that all B2B companies struggle with similar things, but we are all working towards the same goal- providing our customers with the best experience possible. The sessions were organized to address some of those challenges and provided tactics on how to achieve our goals. I left the conference feeling very inspired to work in the B2B Marketing industry!"
"If you are a marketer looking to generate revenue for your small or medium sized company, the B2BMX event is a big #DoNotMiss"
"I attend B2BMX every year, and every year I come away from the event a better marketer. This event consistently delivers me three days of non-stop learning from industry experts as well as B2B practitioners. I highly recommend this event for marketers at every level of expertise and seniority."
"It was great to see so many ABM practitioners gathered in one place."
"#B2BMX is one of my favorite conferences. The content is action oriented and very relevant. I love the case studies from the practitioners."
"B2BMX is THE conference for every B2B marketer, regardless of industry and background. Whether you're an emerging practitioner, a seasoned executive, or a curious professional, there's plenty to learn from the conference. They've built a highly engaged and supportive community within B2BMX and I can't wait to be back next year! "
"Had a wonderful time meeting new people in a similar line of work. I learned about many new trends in marketing through the vendor booths and heard some excellent speakers."
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The Venue
A modern sanctuary in the heart of Alpharetta (a suburb of Atlanta), The Hotel at Avalon provides the perfect backdrop for learning, networking and innovation. Offering new, state-of-the-art facilities, the hotel is nestled within a walkable community featuring more than 75 luxury shops and 23 nearby restaurants.
A #B2BMX room block at the host hotel is now available. We encourage you to reserve your rooms as soon as possible before available rooms sell out or rates increase!
Thank you to our 2024 Sponsors!
The #B2BMX East marketplace featured top-tier companies offering innovative solutions to enhance marketing efforts. With our AI-powered event platform, attendees received curated meeting recommendations tailored to connect them with the best-fit solution providers. To learn more about sponsorship opportunities for our next event – #B2BMX West – click here.
Season 10, Episode 15
Featuring: Tamrah Buhr, G-P; Jenn Holmes, G-P; Eboni Ryan, Digitalzone
Season 10, Episode 14
Featuring: Wes Lieser, Versique; Sam Nohava, Blue Yonder; Madeline Maguire, Grubhub; and Annie Chamberlain Lumen Technologies
Season 10, Episode 13
Featuring: Deb Wolf, Lookout
