Growth Marketing

Curriculum

At the upcoming B2B Marketing Exchange, we are introducing a new curriculum for marketers in the early stages of growth and maturity. The Growth Marketing Curriculum will spotlight sessions across all the B2BMX tracks, allowing attendees to customize their own targeted agenda. The specific sessions throughout the event will enable small to midsize companies to pick up building-block approaches to support growth initiatives within their companies.

Growth Curriculum session speakers will share strategies they have used to support their own brand’s growth and provide a fundamental “how-to” approach — with the goal of ensuring that content will be relevant and valuable to marketers of various levels of experience and expertise. 

Sessions already highlighted in this curriculum will include:

Conversations Are Critical: Make The Move From Monologue To Dialogue

5 Creative Ideas To Support Sales Enablement For Specific ABM Initiatives

The Future Of B2B: How Bold Marketers Activate The Whole Organization

Applying ABM Principals To Target SMBs