Pam Didner
VP of MarketingRelentless Pursuit, LLCPam is a seasoned B2B Consultant, Speaker, Fractional CMO, Author, and Podcaster. Her extensive knowledge covers various areas such as strategic planning, account-based marketing, demand generation, and sales enablement. She has also written five business books: The Modern AI Marketer in the GPT Era, The Modern Marketer: Guide to Gen AI Prompts, The Modern AI Marketer, Effective Sales Enablement, Global Content Marketing.
She excels in fostering strong partnerships with sales teams to showcase the revenue-generating potential of marketing efforts. Pam works closely with both sales and marketing teams to develop cohesive plans that align with overall business goals.
Authentic Storytelling with AI: Balancing Efficiency and Creativity
In today’s B2B world, storytelling remains a powerful way to connect with customers, simplify complexity, and build trust. But the rise of AI is chang…In today’s B2B world, storytelling remains a powerful way to connect with customers, simplify complexity, and build trust. But the rise of AI is changing how we create and deliver our stories. AI can analyze data, draft content, and personalize campa…In today’s B2B world, storytelling remains a powerful way to connect with customers, simplify complexity, and build trust. But the rise of AI is changing how we create and deliver our stories. AI can analyze data, draft content, and personalize campaigns at scale, offering marketers incredible efficiency. Yet efficiency without creativity risks producing generic, “soulless” content that fails to resonate. This session, led by Pam Didner—author of…In today’s B2B world, storytelling remains a powerful way to connect with customers, simplify complexity, and build trust. But the rise of AI is changing how we create and deliver our stories. AI can analyze data, draft content, and personalize campaigns at scale, offering marketers incredible efficiency. Yet efficiency without creativity risks producing generic, “soulless” content that fails to resonate. This session, led by Pam Didner—author of the Modern AI Marketer series, B2B consultant, and former Intel global marketing strategist —will reveal how to blend AI capabilities with a human-centric touch to keep your storytelling both efficient and authentic. You’ll learn the do’s and don’ts of using AI, what to pay attention to when balancing machine-driven insights with human creativity, and how to ensure your brand’s voice remains strong and consistent in every campaign. Key Takeaways: Content Creation with AI: A framework to integrate A as part of your storytelling process.Balance: How to combine AI efficiency with human creativity to keep narratives compelling.Do’s & Don’ts: Practical guardrails for using AI in storytelling without losing authenticityShow MoreClick the title to see all detailsShow More
Building an Actionable Go-To-Market Plan Executives Actually Approve
Most go-to-market plans don’t fail because the product is weak. They fail because product strategy and revenue planning never truly connect.In this pr…Most go-to-market plans don’t fail because the product is weak. They fail because product strategy and revenue planning never truly connect.In this practical, step-by-step session, Pam Didner breaks down the foundation of an actionable GTM plan, star…Most go-to-market plans don’t fail because the product is weak. They fail because product strategy and revenue planning never truly connect.In this practical, step-by-step session, Pam Didner breaks down the foundation of an actionable GTM plan, starting with how to clearly define your customer, collaborate effectively with sales and product teams, and translate strategy into a plan your GTM team can actually execute. Designed for marketers who n…Most go-to-market plans don’t fail because the product is weak. They fail because product strategy and revenue planning never truly connect.In this practical, step-by-step session, Pam Didner breaks down the foundation of an actionable GTM plan, starting with how to clearly define your customer, collaborate effectively with sales and product teams, and translate strategy into a plan your GTM team can actually execute. Designed for marketers who need to prove impact and earn executive buy-in, this session focuses on alignment, clarity, and execution—not theory. You’ll walk away with: A practical framework to align product strategy across marketing and sales, and track the KPIs executives care about GTM strategies you can customize and deploy immediately AI prompts to accelerate research, messaging, and planningShow MoreClick the title to see all detailsShow More