Pam Didner is a marketing consultant, author, and speaker. Her second book, Effective Sales Enablement, provides unconventional insights into how marketing and sales can better work together from strategy alignment, assembling the team, and account-based marketing to data-driven marketing campaigns. She is strategic in nature and tactful in execution. She emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden sales force. Her forte is creating and implementing marketing strategies by connecting sales and marketing to engage global audiences. Her international book, Global Content Marketing, is the first to offer an accessible, comprehensive process to scale content across regions. Didner was selected as one of BtoB’s Top Digital Marketers in 2011 and 2012. Global Content Marketing was named one of The Top 10 Marketing Books of 2014 by Inc.
She has given presentations and workshops in the US, Europe, South America and Asia. She also taught “Content Marketing” at West Virginia University and “Marketing Communications” at the University of Oregon School of Journalism. Didner knows how to plan, produce and deliver global marketing success and helps build synergy between sales and marketing. She is an expert at creating successful global marketing plans that meet local marketing and sales team’s needs. She leads a boutique-consulting firm that trains, coaches and provides strategic guidance on audience development, messaging architecture, editorial planning, content creation, and sales and marketing collaboration on a global scale. Her clients include Intel, 3M, Sunstar, Cisco, TE Connectivity, to name just a few. She also shares marketing thoughts at pamdidner.com and contributes articles to the Guardian, the Huffington Post, Content Marketing Institute, and other publications.