Last Chance Rates extended!
save up to $100 on your pass

Days

Hours

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October 1-3, 2024 | Alpharetta, GA

Save 30% on Each Pass
when you register a group of 3 or more!

Save 30% On Each Pass When you register a group of 3 or more!

Experience Top-Notch Content and Career-Defining Connections

Building on the B2B Marketing Exchange legacy, our East Coast event is crafted for marketers, by marketers, delivering actionable insights through dynamic keynotes, breakout sessions, and hands-on workshops. Nestled in the vibrant Avalon community of Alpharetta, you’ll experience top-notch content, interactive programming, and exceptional networking opportunities—all at an unbeatable value. Join us this October to refine your marketing strategies, drive success for 2025 and beyond, and leave as a better marketer.

Meet Our
Featured Speakers

Pam Didner
VP of Marketing

Pam Didner
VP of Marketing

Pam Didner, B2B Marketeer, Speaker, Author, and Podcaster, understands the challenges business professionals face every day. Her expertise is in strategic planning, B2B marketing, sales and marketing alignment, sales enablement, and more. She is a natural strategic thinker and tactical in execution.

Neil Patel
Co-Founder

Neil Patel
Co-Founder

Neil Patel, co-founder of NP Digital, has been named one of Forbes’ Top 10 Marketers and is known for simplifying complex concepts and providing actionable advice. Neil’s mission is to make marketing knowledge accessible to all. With over 23 years of experience and a following of more than 3 million across social platforms, he continues to empower the marketing community. Learn more about Neil here.

Mason Cosby
Founder

Mason Cosby
Founder

Mason Cosby builds marketing programs that deliver millions using the Scrappy ABM methodology. Mason specializes in building Scrappy ABM programs on low budgets that drive high impact. Serving as the Marketing Lead at numerous boutique, bootstrapped businesses, Mason has Sourced over $4.5M in the past 3 years, driving a 15X ROI.

Ciara Ungar

Author, Consultant, Founder

Jay Baer

President
at Convince & Convert

Luxy Thuraisingam

Vice President, Global Partner Marketing & SMB at Cisco

Michael Ruby

Chief Creative Officer
at Park & Battery

Allen Weiss

Founder
at MarketingProfs

Pam Didner

VP of Marketing
at Relentless Pursuit

Jim Parsons

Marketing Executive
at UPS

Hillary Carpio

Senior Director, ABM
at Snowflake

What To Expect

HIGH VALUE CONTENT

Immerse yourself in over 50 sessions spanning three days. Our program features three main tracks and three new engagement tracks, plus workshops, lunch & learns, case studies and labs, all designed to provide you with high-caliber, actionable content. Our sessions are curated to deliver insights that you can implement immediately for tangible results.

UNRIVALED NETWORKING EXPERIENCES

Connect with industry peers, thought leaders, and potential partners through our structured networking programs, including the B2B Mentors, the CMO exchange, collaborative workshops, and intimate roundtable discussions. Our event is designed to foster meaningful connections that can lead to lasting business relationships and collaborations.

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PREMIER TRAVEL DESTINATION

The Hotel at Avalon, located in the vibrant Avalon community in Alpharetta offers the perfect blend of professional development and leisure. This modern sanctuary offers a walkable environment with easy access to upscale shops, restaurants, and entertainment options, providing an ideal setting to foster connections and unwind after a day of learning.

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B2B INNOVATOR AWARDS

Celebrate the brightest minds in B2B marketing with the B2B Innovator Awards! Nominations are open until August 28, 2024, giving you the chance to recognize trailblazing leaders and innovative campaigns. The winners will be honored during a live ceremony in Alpharetta, providing a unique opportunity to network with industry trailblazers and be inspired by their success stories.

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WHAT ATTENDEES HAVE SAID

"B2BMX is an incredible conference for B2B marketers that focus on ABM, sales enablement or those that have a traditional B2B audience. Most of the sessions provide actionable advice and guidance that feels attainable regardless of company or team size! This is a conference every B2B marketer should plan to attend every year."

"While attending the sessions, I noticed that all B2B companies struggle with similar things, but we are all working towards the same goal- providing our customers with the best experience possible. The sessions were organized to address some of those challenges and provided tactics on how to achieve our goals. I left the conference feeling very inspired to work in the B2B Marketing industry!"

"If you are a marketer looking to generate revenue for your small or medium sized company, the B2BMX event is a big #DoNotMiss"

"I attend B2BMX every year, and every year I come away from the event a better marketer. This event consistently delivers me three days of non-stop learning from industry experts as well as B2B practitioners. I highly recommend this event for marketers at every level of expertise and seniority."

"It was great to see so many ABM practitioners gathered in one place."

"#B2BMX is one of my favorite conferences. The content is action oriented and very relevant. I love the case studies from the practitioners."

"B2BMX is THE conference for every B2B marketer, regardless of industry and background. Whether you're an emerging practitioner, a seasoned executive, or a curious professional, there's plenty to learn from the conference. They've built a highly engaged and supportive community within B2BMX and I can't wait to be back next year! "

"Had a wonderful time meeting new people in a similar line of work. I learned about many new trends in marketing through the vendor booths and heard some excellent speakers."

The Venue

A modern sanctuary in the heart of Alpharetta (a suburb of Atlanta), The Hotel at Avalon provides the perfect backdrop for learning, networking and innovation. Offering new, state-of-the-art facilities, the hotel is nestled within a walkable community featuring more than 75 luxury shops and 23 nearby restaurants.

A #B2BMX room block at the host hotel is now available. We encourage you to reserve your rooms as soon as possible before available rooms sell out or rates increase!

#B2BMX East Sponsors

Engage with leading industry experts and solution providers ready to help you put your ideas into action. Our marketplace features top-tier companies offering innovative solutions to enhance your marketing efforts. With our AI-powered event platform, you’ll receive curated meeting recommendations tailored to connect you with the best-fit solution providers.