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Agenda & Conference Overview
Tired of attending conference sessions with no substance or practical takeaways? Us too! The #B2BMX East conference is community-driven and carefully curated to provide you with actionable strategies. We fully believe you will leave the conference a better marketer!
As an attendee, you can expect to gain:
- Actionable advice, tools and frameworks that address common marketing/sales concerns in the age of self-service journeys, AI, and anonymous buyers.
- Real-world examples from peers, showing successful campaigns and strategies that attendees can bring back to their offices and implement immediately.
- Network growth through various collaborative sessions, workshops, networking events and one-on-one meetings. View all networking opportunities here.
Get Immediate Insights From Best-In-Class Speakers
Join 50+ of the brightest minds in B2B as they share practical insights that you can immediately apply to your marketing efforts. Our “no-fluff” experts will share actionable takeaways on the latest trends in marketing, including embracing AI, measurement and attribution, and the cookie-less future. Don’t miss this opportunity to reimagine your marketing strategies in real-time and connect with leaders from brands like Ernst & Young, Cisco, Gravity Global, Momentum ITSMA and more.
Agenda
We’re hard at work building out the agenda and speaker lineup for this year’s event. In the meantime, you can see an overview of this year’s event schedule below!
A Fresh Look At Timely Topics:
#B2BMX East Content Tracks
Campaign Optimization Track
B2B marketers continue to reimagine their digital engagement strategies to cater to all buyer needs and pain points, and they have an entirely new set of AI-powered and optimized tools at their disposal to help them unlock new creative opportunities.
The Campaign Optimization track will focus on topics such as Demand Generation, Account-Based Marketing, Campaign Strategy, Content Marketing, Personalization, among others.
If you’ve attended #B2BMX events in the past, think of this track as a combination of our Demand Gen Summit track, Content2Conversion track and ABM In Action Live! Track.
Buyer Insights & Intelligence Track
Relevance is perhaps the most valuable commodity in today’s B2B market. The brands that are winning deals today have actionable insights into their best-fit accounts, as well as the most complete and current data on who the key buyers are within those accounts.
This track — inspired by DGR’s annual Buyer Insights & Intelligence webinar series — will feature sessions focusing on all things data, buyer insights, sales enablement, AI and more. Experts and practitioners will take the stage to share their experiences and best practices for applying new intelligence signals and insights to deliver highly relevant, authentic and contextual marketing campaigns that target key audiences and align with sales.
GTM Strategy & Planning Track
Regardless of how go-to-market strategies are shifting, virtually all marketing and sales teams are being asked to balance the need to drive pipeline by satisfying more demanding buyers who are expecting high-value, relevant engagements at all touch points.
The GTM Strategy & Planning track will cover topics such as go-to-market strategy, channel/partner marketing, revenue operations, sales & marketing alignment, and more.
If you’ve attended #B2BMX events in the past, think of this track as a combination of our GTM Strategy, RevOps and Channel Marketing tracks.
Interactive Sessions Designed To Connect & Collaborate
To complement our three main tracks at #B2BMX East, attendees will have a chance to engage with speakers, experts and peers within our engagement sessions. This includes collaborative sessions such as:
- Campfire sessions: Learn, network and collaborate with peers/speakers during these mini workshops.
- Show & Tell sessions: Attendees will see how successful campaigns came to life, educating audiences about new tools and tactics through these visual representations.
- Workshops: For the first time ever, All-Access Pass holders can attend TWO workshops – one on Tuesday and another on Thursday. Participate in in-depth, hands-on learning experiences with practical, actionable insights.
- Birds of a Feather roundtables: Foster new relationships and spark new ideals via roundtable discussions with peers (We currently have a CRO Roundtable scheduled during the event as well as our popular CMO Exchange!)
Outside of the conference room, attendees will also be able to see the latest services and solutions in the #B2BMX East marketplace, network with peers and colleagues during evening receptions, and build their networks with the B2B Mentors program.
Explore Pass Types & Pricing
B2BMX East provides the best-caliber content in the space at the best value you’ll find as an attendee. With passes being offered at our lowest rate ever, B2BMX allows marketers with any size budget access to top-quality education. Visit our Registration Page to explore pass types and pricing, get venue information and sign up to attend!