Keeping It Real With B2BMX Speaker Christopher Engman Of Climeon
[vc_row][vc_column][vc_column_text disable_pattern=”false”]The speaker lineup for 2018’s B2B Marketing Exchange is better than ever (and growing!). We wanted to take some time to really get to know these industry powerhouses before they hit the stage in Scottsdale in February. This week, we sat down with another new member of the B2BMX community, Christopher Engman. He shared some insight […]
New Year, New You: B2B Marketing Resolutions For 2018
[vc_row][vc_column][vc_column_text]It’s that time of the year where B2B practitioners are assessing their past efforts and creating New Year resolutions to better their efforts. This collection of personal and professional resolutions from industry experts at companies such as Televerde, D-Link and PropelGrowth aims to highlight the plethora of trends an tactics B2B practitioners are planning to […]
Help Support Kristen Wendel Recker’s Fight
[vc_row][vc_column][vc_column_text disable_pattern=”false”] This blog often focuses on the people behind the outstanding work we celebrate at the B2B Marketing Exchange. Throughout the year, our Marketer Spotlights showcase #BestInB2B content and feature outstanding campaigns to offer a real look at the professionals behind the process. But with today’s spotlight we want to look beyond the campaigns, beyond conversion rates, and highlight one of the most well respected marketers in the B2B sector, Kristen Wendel Recker. Many […]
Keeping It Real With B2BMX Speaker Andrea Fryrear of AgileSherpas
[vc_row][vc_column][vc_column_text]The speaker lineup for 2018’s B2B Marketing Exchange is better than ever (and growing!). We wanted to take some time to really get to know these industry powerhouses before they hit the stage in Scottsdale in February. To kick things off, we asked the newest addition to the B2BMX community, Andrea Fryrear, to give us […]
B2B Community Provides 25 Families With Thanksgiving Meals
[vc_row][vc_column][mk_blockquote font_family=”Bree+Serif” font_type=”google”]We make a living by what we get. We make a life by what we give. – Winston Churchill[/mk_blockquote][vc_column_text]The act of giving is a concept that flourishes during the holiday season. But when it comes to the B2B marketplace, the act of giving back is well engrained within the community. We are truly […]
Agility and Flexibility Help Grant Thornton Stand Out From the Political News Cycle
[vc_row][vc_column][vc_column_text disable_pattern=”false”]The current 24/7 news cycle creates a surplus of content. So much, in fact, that it feels impossible for the average human to keep up. This rang especially true during the 2016 election season, when new details about policies, personal endeavors and late-night Twitter storms dominated the headlines. For Grant Thornton, this was equally […]
Grant Thornton’s ‘Political Pulse’ Campaign Wins Popular Vote
[vc_row][vc_column][vc_column_text]There’s a common rule for first dates and dinner parties: Don’t talk about religion or politics. This advice was especially relevant during the 2016 presidential election, which will likely go down in history as one of the most volatile and polarizing of our time. You couldn’t turn on the TV, read a magazine or check […]
The Paycor Approach: Incorporating Interactive Content Can Boost ROI By 40X
[vc_row][vc_column][vc_column_text]Attention spans are limited; there isn’t enough time in the day and buyers are only going to engage with you if they feel like they’ll get some value. So what’s a B2B marketer to do? Thankfully, tech advancements are enabling content creators to incorporate innovative, engaging interactive elements into their offerings to stay top-of-mind with […]
Finny Friday: Paycor’s Interactive Content Drives New Leads, Boosts ROI
[vc_row][vc_column][vc_column_text]These days, time-starved buyers demand easily digestible content formats to help them make a purchase decision. In fact, shorter formats, on-demand and bundled content, mobile-friendly assets, as well as visual and interactive content top B2B buyers’ lists of preferred content, according to Demand Gen Report’s 2017 Content Preferences Survey. The latter — interactive content — […]
Resonate And React: Key Learnings From The OpenText ‘99 Enterprise Challenges’ Campaign
[vc_row][vc_column][vc_column_text disable_pattern=”false”]“Buyer-focused” and “audience-centric” are two big buzzwords in the B2B marketing world. It’s clear why: buyers today have access to more content than ever, and frankly, it takes a lot more to capture (and keep) their attention. Solution- and brand-focused content is no longer enough. OpenText saw this shift as an opportunity to test […]
Finny Friday: OpenText Pivots To Personalized, Customer-Centric Campaigns
[vc_row][vc_column][vc_column_text]It’s amazing how so many B2B marketers align content with their product offerings more than their audience’s pain points and needs. Demand Gen Report’s annual B2B Buyer’s Survey Report shows that buyers expect personalized engagement with vendors as they traverse their purchase journey—and that complexity can explain why many content marketers resort to creating content […]
B2B Marketer Spotlight: Amanda Maksymiw, Content Marketing Director, Fuze
[vc_row][vc_column][vc_column_text]Amanda Maksymiw is an award-winning marketer with a knack for all things related to content, social media and influencer marketing. At Fuze, a provider of cloud-based Unified Communications as a Service (UCaaS) solutions, she develops, creates and manages content strategies designed to educate and delight audiences. We caught up with Amanda to learn more about […]
Want Killer Content? 5 Things You Need
We’ve run the Killer Content Awards program for six years, so it’s safe to say we’ve seen some unique takes on content marketing trends and best practices over the years. Some winners have relied on more traditional yet advanced techniques that drove stellar ROI; others, however, pushed the creative limits by using cutting-edge formats and […]
B2B Marketer Spotlight: Jeff Robertson, Director Of Marketing, NAVIS
As Director of Marketing at NAVIS, a reservation sales and marketing platform for the hospitality industry, Jeff Robertson is responsible for advising company strategy, advocating marketplace needs and accelerating growth. We caught up with Jeff to learn more about what he and his team at NAVIS are currently working on—from rolling out ABM to leveraging […]
B2B Marketer Spotlight: John Hall, CEO, Influence & Co.
[vc_row][vc_column][vc_column_text]John Hall, author of the book “Top Of Mind” and CEO of Influence & Co., is a recurring guest at our event each February and a go-to marketing speaker and source for events to attend, trends to follow and what’s next for content marketing and B2B strategy. In his new book, building trust within your […]
Top 5 Takeaways From The Xerox “Digitization@Work” Campaign
[vc_row][vc_column][vc_column_text]Designing a buyer-focused, multi-touch campaign takes a lot of time, brain power and even a little imagination. You may have specific goals in place, but sometimes, you need to think beyond what formats and approaches you’re comfortable with in order to maximize reach and truly engage your target audience. This mad scientist, test-and-learn approach is […]
Finny Friday: Xerox Puts Data To Work With Modular, Multi-Touch Content Strategy
[vc_row][vc_column][vc_column_text disable_pattern=”false”]Over the past year, we’ve seen an ongoing shift in B2B content consumption behaviors. Although more buyers are relying on content than ever before, they have less time and attention to dedicate to researching and reading this content. Seems like a big contradiction, right? Not quite. Although buyers clamor for relevant and compelling content, […]
B2B Marketer Spotlight: Samantha Patel, Director of Global Content Marketing, Pitney Bowes
[vc_row][vc_column][vc_column_text]Supporting the content marketing for a brand as large as Pitney Bowes is not a simple task, especially given the company’s broad portfolio of solution offerings and its global footprint. To learn more about how the company is structuring its content organization, as well as its plans for using new platforms and tactics, we recently […]
B2B Marketer Spotlight: Ginger Shimp, Senior Marketing Director, SAP
[vc_row][vc_column][vc_column_text]“SAP Live Industries” was recently recognized with a Killer Content Award based on the diverse mix of assets created for the campaigns, as well as the impressive results the campaign generated. Covering 25 industries (19 in North America), the segmented campaign drove more than 3,000 inquiries and a whopping $23 million in pipeline opportunities. To […]
17 B2B Marketers To Follow In 2017
The B2B community is home to some of the most talented individuals in marketing. Here, we spotlight 17 B2B marketing professionals who are consistently breaking new ground in content marketing, lead nurturing, ABM and other emerging areas. We recommend you follow them, connect with them and see what you can share and learn. Amanda Maksymiw, […]
TD Ameritrade Video Gives Its Clients The Starring Role
[vc_row][vc_column][vc_column_text]Video plays a leading role in B2B marketers’ toolkits, and rightfully so. A whopping 80% of users can recall a video they viewed in the past 30 days, and 75% of executives watch work-related videos on business websites at least once a week, according to HubSpot. Setting The Scene: Why Video? Immersive, compelling and easy-to-digest, […]
The #B2BMX Roundup: Attendees Share Key Takeaways & Lessons Learned
The B2B Marketing Exchange concluded more than a month ago, but it feels like only yesterday I was learning about the latest B2B marketing, sales and account-based marketing (ABM) trends in Scottsdale. Amid three days of thought-provoking conversations with more than 800 marketing and sales executives in attendance, a plethora of insights, tips and best practices […]
#KeynoteInks: A Visual Recap Of Top Talks From B2BMX
Click to view full screen. In-person marketing events offer a whirlwind of information and insights to attendees to bring back to the rest of the team. But gathering key takeaways from every single session and presenting them to your colleagues as effectively as the speaker did can cause a person’s brain to explode! As a […]
#B2BMX Presentation Preview: How Matt Heinz Keeps Content Fresh
In preparation of this year’s B2B Marketing Exchange in Scottsdale, Ariz., we asked some of our presenters a few questions about their content and what makes them tick. Read what Matt Heinz, Founder & CEO of Heinz Marketing, has to say about keeping content fresh, including his insights into the most underutilized tactic in B2B […]
Scottsdale Bucket List: 10 Things To Do Post #B2BMX
Seldom does a business trip offer such amazing sights and experiences as Demand Gen Report’s B2B Marketing Exchange event this February in Scottsdale, AZ. Especially for those of us hailing from the snowy and frigid East Coast. The sixth annual conference offers B2B marketing and sales professionals educational sessions, workshops, case studies and networking with […]
Second City’s Andy Eninger On What Separates The Content Greats From The Jesters
Much like aspiring comedians have to stand out among the competition in order to catch their big break, marketers have to make sure their content trumps others’ for clicks and engagement. With a sea of content out there in the B2B marketing space, buyers have no shortage of information to help them make their decisions. […]
10 Quick Tips From Content Leaders: Best Practice Takeaways From Killer Content Winners
Sometimes the best way to bring your content marketing and demand gen strategy to the next level is to take cues and best practices from your peers. Make no mistake, your peers don’t just represent your direct competitors or organizations that have similar target audiences or speak to the same industries. In the current B2B […]
How to Create Campaign Taglines That’ll Put Don Draper to Shame
We’ve all seen company taglines and slogans plastered on billboards, banner ads…even T-shirts and baseball caps. And over the years, we’ve seen some great taglines come out of big brands and creative ad agencies. Think of catchy lines like “Just Do It” and “Where’s the Beef?” They stick in your head, and when you hear […]
ABM In Action Live Added To B2BMX Agenda
We launched our new ABM In Action e-zine this past June and we have already garnered more than 5,000 views of the publication. We knew that account-based marketing (ABM) was a hot topic based on traffic to our webinars and articles on the Demand Gen Report site, but we still have been pleasantly surprised with […]
Author Jonah Berger To Discuss Viral Content At B2BMX
Can B2B marketing content really go viral? The answer is a resounding “yes,” according to Jonah Berger, a marketing professor at the Wharton School at the University of Pennsylvania and author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. But it’s not enough to create a piece of content, push […]
