Top B2B Marketers Share 2019 Resolutions

As 2018 comes to a close, it’s time to reflect on your goals for the New Year and brainstorm how you can meet and exceed them in your personal and professional life.   If you’re looking for some inspiration, check out this collection of resolutions from industry experts, including authors David Meerman Scott and Pam Didner, Jeff Pedowitz of The Pedowitz Group, Masha Finkselstein of […]

B2Brie: Is Your Content Marketing Strategy Swiss Cheese?

A refined, effective content marketing strategy is a lot like Brie cheese — it takes the right ingredients, equipment, skill and time to perfect. The best Brie cannot be made overnight, and the same principles apply to content marketing. B2B organizations must have a dedicated content marketing team, adequate budget and the right martech tools […]

Parks And B2B: Which Type Of Marketer Are You?

Every organization is made up of a cast of characters, each person bringing their own set of skills to the table. And B2B marketing is no exception. Some B2B marketers can come up with campaign ideas at the drop of a hat, some are data gurus who are able to recognize patterns and opportunities for engagement and […]

Common Scenarios In An ABM Program Rollout: As Told By Seinfeld Gifs

What’s the deal with ABM programs? We’ve heard a variety of stories that show how B2B businesses formulated and implemented an account-based strategy, and we’ve seen some hesitancy in how to properly execute an ABM program from the get-go. While no two companies are the same, there are common scenarios faced in an ABM rollout […]