The B2B Marketing Exchange Podcast - Presented by Demand Gen Report

The State Of Demand Gen

Featuring: Tamrah Buhr, G-P; Jenn Holmes, G-P; Eboni Ryan, Digitalzone

The final episode of our milestone Season 10 is here, and we’re closing out with a top-rated panel discussion from B2BMX West in Scottsdale this past February….

Season 10, Episode 14

Striking The Right Balance Between Demand Gen & ABM

Featuring: Wes Lieser, Versique; Sam Nohava, Blue Yonder; Madeline Maguire, Grubhub; and Annie Chamberlain Lumen Technologies

The traditional boundaries of demand generation and account-based marketing are blurring, and the need for a more integrated and strategic approach to driving growth in the B2B…

Season 10, Episode 13

AI’s Role In Accelerating Go-To-Market Strategy, with Lookout’s Deb Wolf

Featuring: Deb Wolf, Lookout

Research shows that companies that have leading digital and AI capabilities outperform laggards by two to six times on total shareholder returns (TSR) across every sector analyzed….

Season 10, Episode 12

Leveraging AI To Orchestrate Human-Centric B2B Marketing with Daniel Englebretson

Featuring: Daniel Englebretson, AI Strategist and creator of the “Rule of 100” framework

In today’s AI-driven B2B environment, the true competitive advantage lies not in the technology itself but in how it’s leveraged to help marketers enhance the human experience. …

Season 10, Episode 11

The Golden Ticket To Building A Pipeline Acceleration Campaign, with Nexthink

Featuring: Jennifer Fields and Kaitlin Dell'Erario, Nexthink

If you’ve spent hours looking at a stuck pipeline with the thought: “How can us as marketers do more to help accelerate this,” this new episode of…

Season 10, Episode 10

An ABM Framework That Caters To Modern B2B Buyers, with Ex-Googler Steve Armenti

Featuring: Steve Armenti, DigitalOcean

The buying experience in B2B has and continues to change dramatically. Buyers are now more informed and demanding than ever before, and they expect a personalized and…

Season 10, Episode 9

Why Your ABM Program Is Failing (And How To Fix It), with Mason Cosby

Featuring: Mason Cosby, Founder of Scrappy ABM

Account-Based Marketing has been a staple in B2B for quite some time. Yet, the practice feels newer than ever as the industry evolves. But Mason Cosby, Founder…

Season 10, Episode 8

Creating Content That Keeps Customers Coming Back (& Begging For More!)

Featuring: Jake Sanders, NinjaCat, Dana Harder, Unreal Digital Group, and Jen Spencer, SmartBug Media

To build strong relationships with existing customers, research shows 84% of B2B marketers are relying on content marketing. With modern customers demanding personalization, relevance and value in…

Season 10, Episode 7

No Fluff, All Action: 5 Intent Data Tactics You Can Use Right Now

Featuring: Sarah Sehgal, OpenSesame

There’s a lot of talk around intent data and ABM, but not nearly enough real examples on how to use it. But OpenSesame’s Director of Growth Marketing,…

Season 10, Episode 6

Your Cheat Sheet For Understanding & Acting On Intent Data w/ Sarah Sehgal

Featuring: Sarah Sehgal, OpenSesame

All this talk about intent data is enough to get every marketer’s head spinning. There’s a lot to process and understand, and not enough expert commentary about…

Season 10, Episode 5

A Crash Course In Creative Authenticity For Content Creation W/ Dana Harder

Featuring: Dana Harder, Unreal Digital Group

In the ever-evolving world of B2B marketing, content is still king. But the generic, static content of the past will no longer resonate with the modern B2B…

Season 10, Episode 4

Navigating The Product Perception Paradox with NinjaCat’s Jake Sanders

Featuring: Jake Sanders, NinjaCat

At the B2B Marketing Exchange, speakers, experts, attendees and even staff have always emphasized the fact that “B2B doesn’t have to be boring.” And time and time…

Season 10, Episode 3

The Challenges Of Managing The Complex Martech Landscape with Tony Uphoff

Featuring: Tony Uphoff, Pipeline 360

As the newly appointed President of Pipeline 360, a provider of B2B demand gen tools, Tony Uphoff is keeping busy bringing the company’s future plans and strategies…

Season 10, Episode 2

Embracing AI & Experimentation In Content Creation With Forrester’s Phyllis Davidson

Featuring: Phyllis Davidson, Forrester's VP, Principal Analyst

When we think of Taylor Swift, we can’t help but realize how much she has pushed the envelope and evolved creatively to please her audience. She knows…

Season 10, Episode 1

The Blueprint For A Winning GTM Strategy With Pam Didner

Featuring: Pam Didner, B2B marketing consultant

The B2B Marketing Exchange Podcast is back for Season 10, and hosts Klaudia Tirico and Kelly Lindenau are excited to get back on the mic to celebrate…

Season 9, Episode 15

Turbocharge Your Growth Engine In Today’s Economy, With Forrester’s John Arnold

Featuring: John Arnold, Forrester

We’re wrapping up Season 9 of the B2BMX Podcast today, with a very special replay from our friends at Forrester. During the B2B Sales & Marketing Exchange,…

Season 9, Episode 14

Building A Winning Brand Pitch With Brand Strategist & Author Kate DiLeo

Featuring: Kate DiLeo, The Brand Trifecta

We’re just days away from the 2024 B2B Marketing Exchange and the team is buzzing around to put the icing on the event planning cake. To get…

Season 9, Episode 13

How To Become The Experience Maker At Your Organization

Featuring: Dan Gingiss, The Experience Maker

Tips From Author & B2BMX ‘24 Keynote Speaker Dan Gingiss Customer expectations are constantly evolving and that means, no matter what your title or job description is,…

Season 9, Episode 12

Two Marketers, One Candid Conversation About Lower Funnel B2B Marketing

Featuring: Ali Haeri, MNTN and Koji Takagi, Pluralsight

Plus The Challenges That Come With It Let’s face it, your B2B company is not really a household name…yet. Unlike, say, Doritos, your logo likely wouldn’t get…

Season 9, Episode 11

Remedies For Misaligned Marketing & Sales Teams

Featuring: Courtney Beasley, a long-time B2B marketer and Founder of cobe marketing

(Spoiler Alert: It Starts With Relationship Building) The challenges of sales and marketing alignment are a tale as old as time. While research shows the gap is…

Season 9, Episode 10

Uncovering New Revenue Remedies & Realities

Featuring: Esteemed panel from companies such as OutSystems, TechnologyAdvice and Pickit

It’s a turbulent time to be a CRO: Revenue leaders are tasked with uncovering new revenue opportunities and confronting the realities of implementing these strategies in today’s…

Season 9, Episode 9

Connecting & Empowering Women in Revenue

Featuring: Hana Jacover, a Leadership Coach and former Director of Demand Generation at MadKudu

The Women in Revenue movement is a powerful initiative to unite dynamic women from various B2B industries who play vital roles in revenue generation. The platform serves…

Season 9, Episode 8

Reframing Productivity: A Holistic Approach To Well-Being & Peak Performance