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Season 10, Episode 14

Striking The Right Balance Between Demand Gen & ABM

Featuring: Wes Lieser, Versique; Sam Nohava, Blue Yonder; Madeline Maguire, Grubhub; and Annie Chamberlain Lumen Technologies

The traditional boundaries of demand generation and account-based marketing are blurring, and the need for a more integrated and strategic approach to driving growth in the B2B landscape is apparent.

In this episode, you’ll hear from Wes Lieser, VP of Demand Generation & Marketing Search at Versique; Sam Nohava, VP of Global Marketing – Manufacturing & Logistics Service Providers for Blue Yonder; Madeline Maguire, Head of B2B Marketing at Grubhub; and Annie Chamberlain Head of Account-Based Marketing & Experiences at Lumen Technologies, as they explore the dynamic landscape of demand gen and ABM, as well as the pivotal moment where these strategies intersect.

Tune in now to hear:

  • How companies can leverage the power of data, personalization and automation to effectively target high-value accounts while still maintaining a broad reach; and 
  • Practical insights and best practices for marketers looking to strike the right balance between demand generation and ABM to achieve optimal results in today’s competitive B2B marketplace.


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The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.

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