Help Support Kristen Wendel Recker’s Fight
This blog often focuses on the people behind the outstanding work we celebrate at the B2B Marketing Exchange. Throughout the year, our…
Latest in: News
Keeping It Real With B2BMX Speaker Andrea Fryrear of AgileSherpas
The speaker lineup for 2018’s B2B Marketing Exchange is better than ever (and growing!). We wanted to take…
B2B Community Provides 25 Families With Thanksgiving Meals
We make a living by what we get. We make a life by what we give. – Winston…
Agility and Flexibility Help Grant Thornton Stand Out From the Political News Cycle
The current 24/7 news cycle creates a surplus of content. So much, in fact, that it feels impossible…
Grant Thornton’s ‘Political Pulse’ Campaign Wins Popular Vote
There’s a common rule for first dates and dinner parties: Don’t talk about religion or politics. This advice…
The Paycor Approach: Incorporating Interactive Content Can Boost ROI By 40X
Attention spans are limited; there isn’t enough time in the day and buyers are only going to engage…
Finny Friday: Paycor’s Interactive Content Drives New Leads, Boosts ROI
These days, time-starved buyers demand easily digestible content formats to help them make a purchase decision. In fact,…
Resonate And React: Key Learnings From The OpenText ‘99 Enterprise Challenges’ Campaign
“Buyer-focused” and “audience-centric” are two big buzzwords in the B2B marketing world. It’s clear why: buyers today have…
Finny Friday: OpenText Pivots To Personalized, Customer-Centric Campaigns
It’s amazing how so many B2B marketers align content with their product offerings more than their audience’s pain…
B2B Marketer Spotlight: Amanda Maksymiw, Content Marketing Director, Fuze
Amanda Maksymiw is an award-winning marketer with a knack for all things related to content, social media and…
