B2BMX @ Advertising Week New York
October 5-8, 2026 | THE PENN DISTRICT, New York, NY
East Coast, Best Coast?
B2B Marketing Exchange is coming to Advertising Week New York
This October 5-8, join Kerry Washington, Sophia Bush, Bobby Lee, Melissa Gorga, Try Guys, Jordan Thee Stallion, Carl Radke and Dhar Mann, who joins this year as AWNY’s inaugural Chief Creator Officer and 1,300+ speakers.
CMOs and marketing leaders from Liquid Death, Hilton, Bayer, Disney Advertising, Ulta, Estee Lauder, Meta, the NFL, SUPERGOOP and more will take the stage across 500+ sessions. Pick out the best of B2B sessions from eight stages, plus, leverage a full day of B2BMX content on Thursday, October 8th.
With cross-industry networking that turns conversations into pipeline, killer education turned inspiration, and activations to get the creative juices flowing, find your next break breakthrough in the buzz that is Advertising Week.
THE COUNTDOWN IS ON
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AWNY26 Speakers
BRANDS WHO ATTEND ADVERTISING WEEK NEW YORK
B2BMX @ AWNY Sessions
Thursday, October 8
Inside Deloitte’s ABM: A Case Study Behind a Strategic Win
National ABM Leader
Deloitte
Who’s Really on Your Website? Navigating Risk and Opportunity in the Agentic Web
Edwin Choi
Global Chief Customer Officer
CHEQ
As human and agentic customer journeys merge, the former paradigm of “blocking bad bots” simply doesn’t stand up anymore. How can companies protect themselves from harmful automation while still supporting AI-assisted customer journeys?
In this fireside chat, Edwin Choi, Chief Customer Officer at CHEQ speaks candidly about the rapidly changing landscape of the agentic web. Identifying the entity and intent of who’s engaging with your website becomes a critical moment of both risk and opportunity.
Cutting Through the Hype: How Marketers, Agencies & Publishers Actually Use AI
| Chris Cannon CEO & Founder TechFinitive.com |
Jonathan Kitchen Managing Director Red Kite |
Izzie Rivers Founder & CEO R-ai |
AI hype is everywhere; real adoption is quieter. This session brings together an agency/platform CEO, client-side CMO and a B2B publisher to explore what’s actually working today. From AI powered media planning and smarter campaign decisions, to how enterprise marketing teams are using AI to work faster and more effectively, + how publishers are combining AI, data and authoritative content to help brands stay top of mind before and during the buying journey, including when prospects turn to AI tools to research their options
Each panelist brings a different perspective on how AI is changing marketing today. The conversation focuses on three areas: how AI tools and dedicated platforms can analyse vast amounts of media and audience data to make planning faster, smarter and more cost effective; how marketing teams are putting AI into practice to improve workflows, decisions and performance; and how publishers are using AI to surface stories and insights from large datasets, informing content strategies that build brand authority and visibility as buyers increasingly use AI to research their options.
Designed as a fast moving conversation rather than three separate pitches, the session brings these perspectives together to give attendees a practical picture of what AI enabled marketing looks like today.
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Get in front of top-tier brands in New York and gain access to the only event where CMOs, founders, agencies, and platforms meet in one place to move budgets and ideas forward.
The People Shaping What’s Next
In One Room
AI Broke the Buying Funnel. And Only AI Can Fix It.
Gregg Johnson
CEO
Invoca
AI means that buyers are now better informed than ever. They have compared options, formed opinions, and narrowed the field before a brand knows they exist. Site traffic is down 20 to 40% as ChatGPT, Claude, and AI Overviews absorb the discovery phase, and the search, land, browse, convert funnel is quietly breaking. This session covers engagement when the website is no longer the front door, how AI agents meet buyers inside ads, answer engines, texts, and calls, and which brands are winning the moments everyone else misses.
The AI-Native Marketing Organization: How AI Is Reshaping the Way Brands Grow
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Ben Dutter |
Alexa Withrow |
Jeff Mason |
Benoit Vatere |
AI’s biggest opportunity goes far beyond tools. This session explores how Power Digital and innovative brands are building AI-native organizations through shared knowledge, AI agents, and always-on workflows that surface opportunities, monitor performance, and accelerate decision-making. Attendees will learn how AI can empower marketing teams to move faster, make smarter decisions, continuously improve, and walk away with practical frameworks for integrating AI across their organization.
The conversation around AI has largely focused on tools. The real opportunity is much bigger. This session covers how leaders at Power Digital and innovative brands are approaching the next generation of marketing, from building organizational knowledge and deploying AI agents to creating always-on workflows that surface opportunities, monitor performance, and accelerate strategic decision-making. Rather than replacing marketers, AI is enabling teams to make better decisions, respond faster to change, and continuously improve through every campaign, customer interaction, and business outcome. Attendees leave with practical frameworks for building an AI-native organization.
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