Finny Friday: OpenText Pivots To Personalized, Customer-Centric Campaigns
It’s amazing how so many B2B marketers align content with their product offerings more than their audience’s pain…
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B2B Marketer Spotlight: Amanda Maksymiw, Content Marketing Director, Fuze
Amanda Maksymiw is an award-winning marketer with a knack for all things related to content, social media and…
Want Killer Content? 5 Things You Need
We’ve run the Killer Content Awards program for six years, so it’s safe to say we’ve seen some…
B2B Marketer Spotlight: Jeff Robertson, Director Of Marketing, NAVIS
As Director of Marketing at NAVIS, a reservation sales and marketing platform for the hospitality industry, Jeff Robertson…
B2B Marketer Spotlight: John Hall, CEO, Influence & Co.
John Hall, author of the book “Top Of Mind” and CEO of Influence & Co., is a recurring…
Top 5 Takeaways From The Xerox “Digitization@Work” Campaign
Designing a buyer-focused, multi-touch campaign takes a lot of time, brain power and even a little imagination. You…
Finny Friday: Xerox Puts Data To Work With Modular, Multi-Touch Content Strategy
Over the past year, we’ve seen an ongoing shift in B2B content consumption behaviors. Although more buyers are…
B2B Marketer Spotlight: Samantha Patel, Director of Global Content Marketing, Pitney Bowes
Supporting the content marketing for a brand as large as Pitney Bowes is not a simple task, especially…
B2B Marketer Spotlight: Ginger Shimp, Senior Marketing Director, SAP
“SAP Live Industries” was recently recognized with a Killer Content Award based on the diverse mix of assets…
17 B2B Marketers To Follow In 2017
The B2B community is home to some of the most talented individuals in marketing. Here, we spotlight 17…
