Finny Friday: ChannelAdvisor Drives Conversations With Target Accounts Via Direct Mail Campaigns
Email, social media and mobile are prominent channels in the B2B digital age. But sometimes going against the…
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Finny Friday: How Siemens PLM Fuels Content Campaigns With FAQs
Identifying buyer pain points and leveraging that insight to educate prospective customers is vital for buyer-centric content campaigns.…
Killer Content Takeaways: 5 Steps To Amplifying Top-Of-Funnel Campaigns
Buyers are consuming information in a variety of new ways — especially in the B2B community. Podcasts, in…
Finny Friday: Ipswitch Blogs & Podcasts Get A Traffic Boost Through Social Amplification
No matter what industry they’re in, today’s B2B professionals are looking for authentic, audience-based content to help them…
Watch: The Low-Down On GDPR
May 25, 2018: A date that has been looming over marketers for some time now. It means the General Data…
Killer Content Showcase: Anthem Revamps Content Hub To Cater To Audience Needs
In today’s ever-changing world, B2B companies must stay on the pulse of audience needs and make sure their…
The #B2BMX Roundup: Attendees Share Personal Experiences And Lessons Learned
Just a few months ago, marketing professionals from across the nation gathered in not-so-sunny Scottsdale, Ariz. for the…
18 B2B Marketers To Follow In 2018
The B2B industry is constantly evolving, but one thing that never changes is the level of talent present…
The Rundown On B2BMX 2018: Highlights From The Place To Be For B2B
The 7th annual B2B Marketing Exchange (B2BMX) returned this year to Scottsdale, Ariz., and though the weather was…
Industry Author, Consultant James Taylor Shows How Creativity Is The Competitive Advantage Over Automation
As the B2B marketplace moves towards artificial intelligence and machine learning, marketers must tap into their creative potential…
