5 Main Drivers For Measurable ROI In A Multichannel Campaign
Driving measurable ROI with any campaign requires a firm understanding of objectives, KPIs and what buyers need to…
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Finny Friday: Equifax Drives Measurable ROI Through Webinar-Fueled Multi-Touch Campaign
Buyers expect vendors to understand everything about their industry, company needs and specific pain points. B2B marketers are…
Does Your Content Have What It Takes To Win Big At #B2BMX 2019?
Last year during #B2BMX 2018, brands such as LinkedIn, SAP and Paycom won the coveted Finny trophy at…
Finny Friday: ChannelAdvisor Drives Conversations With Target Accounts Via Direct Mail Campaigns
Email, social media and mobile are prominent channels in the B2B digital age. But sometimes going against the…
Finny Friday: How Siemens PLM Fuels Content Campaigns With FAQs
Identifying buyer pain points and leveraging that insight to educate prospective customers is vital for buyer-centric content campaigns.…
Killer Content Takeaways: 5 Steps To Amplifying Top-Of-Funnel Campaigns
Buyers are consuming information in a variety of new ways — especially in the B2B community. Podcasts, in…
Finny Friday: Ipswitch Blogs & Podcasts Get A Traffic Boost Through Social Amplification
No matter what industry they’re in, today’s B2B professionals are looking for authentic, audience-based content to help them…
Watch: The Low-Down On GDPR
May 25, 2018: A date that has been looming over marketers for some time now. It means the General Data…
Killer Content Showcase: Anthem Revamps Content Hub To Cater To Audience Needs
In today’s ever-changing world, B2B companies must stay on the pulse of audience needs and make sure their…
The #B2BMX Roundup: Attendees Share Personal Experiences And Lessons Learned
Just a few months ago, marketing professionals from across the nation gathered in not-so-sunny Scottsdale, Ariz. for the…
