Data Quality Top Concern Of Tech Marketers, Survey Reveals
The quality of data was the No. 1 of marketers at IT companies using CRM and marketing automation…
Latest in: News
5 Steps to an Irresistible Content “Sandwich”
By Pawan Deshpande, Founder and CEO, Curata Many content marketers struggle to “feed the content beast” with a…
Why Are 76% of Content Marketers Forgetting Sales Enablement?
By Tony Zambito, a buyer persona consultant and a veteran in the buyer person 24%. That is it.…
Will B2B User Marketing Be The Next Big Thing?
By Tony Zambito, a buyer persona consultant and a veteran in the buyer person The wave of digital…
Content And Commerce Have Finally Converged!
By Alicia Fiorletta, Senior Editor, Retail TouchPoints Image courtesy of Retail TouchPoints Well, sort of. Based on attendance…
Marketers Strive For A Holistic View Of Buyers
It is clear that marketers can no longer treat all prospects alike, as sending out the same email…
Content Engagement Scoring, Social Shaping The New Rules Of Marketing
By Kim Zimmermann, Managing Editor, Demand Gen Report Image courtesy of Demand Gen Report Top B2B marketers are…
