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Using Client Insight To Transform Your Business
Client advocacy is one of the most valuable things your company can invest in. According to the 2019 Content Preferences…
SAP’s Nick Robinson: “The Business Case For Content Marketing Is Clear”
Buyers are overwhelmed by the amount of information at their fingertips. To stand out, brands must blend a mixture of content…
#B2BMX Veterans Reflect On Past Events, Preview 2020 Event
It’s season finale day for the B2B Marketing Exchange Podcast! For 19 weeks, the B2B Marketing Exchange team has enjoyed sharing with you our…
Navigating Corporate Social Responsibility In 2020
We’re living in a divisive time, so it’s understandable that brands may be at a loss on how to approach corporate…
Optum’s Leslie Cozatt: “Don’t Pretend To Know The C-Suite”
C-Suite buy-in is one of the trickiest things B2B marketers must account for. C-Suite leaders don’t have time for fluff, empty marketing…
Todd Henry On Managing The Tug-Of-War Between Creativity And Stability
Take a look at the 2019 Killer Content Awards report. I guarantee that as you comb through the winners’ stories, one thought in particular will pop into your head: the B2B industry…
Flexport’s Mike Ruby: ‘Content Experience Is Customer Experience’
We’ve all heard the notion that the customer is king. It’s our job to serve them up everything they need to seamlessly travel through the…
Marketing’s Next Stop: The Super B2Bowl?
Football — above all else — is a team sport. It takes careful precision and dedication for any team to succeed, and…
The Next Chapter For B2B Storytellers
Incredible storytelling isn’t just reserved for the likes of Stephen King or Gillian Flynn. Believe it or not, good storytelling is an extremely important…
