During the day, Christine Farrier is Senior Director of Partner Marketing at Demandbase. The rest of the time, she’s building Black In SaaS, a community and platform designed to close the ever-present gap between event producers and black executives in the SaaS space.
Her expertise in B2B has helped Christine build and nurture relationships, but Black In SaaS represents a new opportunity for vendors and other event hosts to call in a new, diverse set of voices to build out their communities.
“There are clearly going to be challenges in making sure that you’re amplifying Black voices in thought leadership […] but I don’t think that the fact that this is just a microcosm excuses us from trying to deal with it and trying to tackle it,” Christine said.
During this B2BMX Podcast episode, Christine and co-host Alicia Esposito discuss:
- The challenges with event planning;
- How Christine is building the Black In SaaS ecosystem; and
- How all B2B players can get involved.
