West Monroe’s Pandemic-Proof Marketing Playbook
West Monroe was in the midst of a rebrand and in high-growth mode. Then … the pandemic hit. But that…
Latest in: News
Marketing’s Impact On Brand Trust
The primary goal for any business is to build trust and loyalty. But in an increasingly cynical world fueled by…
Personalizing The Partner Portal Experience
Making your channel partners sort through everything you have simply to find what they need can make your portal a no-go zone.…
Growth Strategies For The Modern Marketer
Throughout his 17 years in the digital marketing space, Oren Greenberg of Kurve has helped B2B and B2C organizations implement growth…
2021 #B2BMX Event Update
In light of concerns surrounding the ongoing COVID-19 pandemic, including travel restrictions both domestically and internationally, as well…
Listen Up, Aspiring CMOs!
Did you know that less than 1% of marketers have a shot at becoming a CMO? In the bustling…
Navigating ABM In 2020: 6 Lessons From E2open
Kicking off 2020, E2open’s marketing strategy was built around a strong marketing mix of ABM plays, physical events,…
Confessions Of A TikTok Addict With Dr. Debbie Qaqish
The beginning of quarantine may seem like a haze now, but just a few months ago we were entertaining…
Amplifying Black Voices In SaaS
During the day, Christine Farrier is Senior Director of Partner Marketing at Demandbase. The rest of the time, she’s building Black In…
