#B2BMX Pass With Purpose: Help Us Support FeedingNYC!
The B2B Marketing Exchange is proud to announce a special Thanksgiving initiative we think you’ll want in on. From now until Nov. 22, we’re going to donate a Thanksgiving meal via FeedingNYC for every pass sold! If you haven’t secured your spot yet, now is your chance to do so AND have an impact on […]
How To Avoid The GTM Trap
On today’s episode of the B2BMX Podcast, we’re going back to the B2BSMX stage in Boston, where Uberflip‘s Randy Frisch discussed why mapping content through the buyer and customer journey closes more deals. If you missed out on this live session, don’t worry, co-hosts Klaudia Tirico and Kelly Lindenau got you covered! During his session, […]
Speaker Q&A: Jeremy Hurewitz On Why Spies Are The World’s Best Salespeople
Want to become the 007 of the B2B industry? You came to the right place. During the B2B Marketing Exchange, Sell Like a Spy’s Jeremy Hurewitz will pull back the curtain on the mysterious world of espionage and share practical applications of spy tradecraft and ideas specifically for B2B marketing and sales professionals. We caught […]
Acquisition Versus Expansion: A Science-Backed Conversation
We love having our friends at Corporate Visions speak at our #B2BMX events because not only do they show us how to break through the status quo, they give us a science lesson that applies to our jobs as marketers. During her keynote at #B2BSMX in August, Leslie Talbot, SVP of Marketing at Corporate Visions, […]
All Treats, No Tricks: Peek Inside The #B2BMX Candy Bowl
One of the biggest mistakes one could make on Halloween is leaving out a candy bowl encouraging trick-or-treaters to “please take one” because, well… But we want the B2B Marketing Exchange to be the coolest house on the block, so we’re willing to make that mistake by giving away the B2B equivalent of full-sized candy […]
First Look At The 2023 #B2BMX Agenda
*Looking for the 2024 Agenda First-Look? Click here. There’s no shortage of content out there in the B2B world, so we know that we need to create something extra special that’s worth your time … and with the way the 2023 B2B Marketing Exchange agenda is shaping up, we think we’ve done just that! Over […]
Uncover The Truth About The Struggles In B2B Today
We are back with another episode of the B2BMX Podcast, starring Terminus’ Natalie Cunningham who took the stage at #B2BSMX in Boston just a few months ago! Co-hosts Klaudia Tirico and Kelly Lindenau can’t wait to share this session with the audience, as it’s one for the books. Cunningham enforces the idea of shifting time […]
Season 7 Kick-Off: Harnessing The Power Of Social Listening
What better way to kick off Season 7 of the B2BMX Podcast than with an exclusive interview from the B2B Sales & Marketing Exchange in Boston!? Co-host Kelly Lindenau sat down with Brooke Sellas, Founder & CEO of B Squared Media, who put on an amazing session at the event and was kind enough to […]
Speaker Q&A: Pam Didner On The Impact Of AI In B2B
Attendees of the 2023 B2B Marketing Exchange (#B2BMX) are in for a real treat: Fan-favorite Pam Didner is returning to the keynote stage to share some more nuggets of wisdom — this time all about AI’s impact on B2B marketing. AI is already being used in virtually all aspects of B2B marketing today — […]
It’s Finny Time: Nominations For The 11th Annual Killer Content Awards Now Open
A lot happened in 2012: People thought the world was going to end, NASA’s Curiosity Rover successfully landed on Mars and Demand Gen Report debuted its Killer Content Awards (KCAs). The KCAs were designed to honor the most creative minds in the B2B world — and since its inception, it’s received more than 2,000 nominations and honored more […]
Plan Your Path to Creativity: Registration for #B2BMX 2023 is Open!
Summer is winding down, but we have the next best thing to look forward to. Registration for the 2023 B2B Marketing Exchange is officially open! This February, #B2BMX is returning to sunny Arizona for three days packed with education, networking and inventive go-to-market ideas. Our theme for this year’s #B2BMX is “Performance Plus.” B2B teams are […]
Eliminate Marketing Spam With Account Intelligence
Spam isn’t just unwanted emails — it’s talking at people instead of with them. In the latest episode of the B2BMX Podcast, Host Klaudia Tirico is bringing listeners back to the Scottsdale stage for Jon Miller’s keynote, “Unspam Your Brand: Account Intelligence For Smarter GTM.” Throughout this episode, Miller will show you exactly how you […]
Do Your ABM Strategies Meet Customers Where They Are?
It’s time to head back to the B2B Marketing Exchange in Scottsdale: No airplane ticket or pass needed. Hosts Klaudia Tirico and Kelly Lindenau are bringing listeners back to the #B2BMX stage to revisit “How Google Cloud & ServiceNow Meet Their Customers Where They Are With ABM,” featuring Folloze’s Ryan Yoo, Google Cloud’s Desiree Daniels […]
What It Takes To Create A Successful ABM Strategy From The Ground Up
We’re back with Season 6, Episode 5 of the B2BMX Podcast to share the replay of Jennifer Leaver’s impressive session from #B2BMX in Scottsdale, Ariz. Leaver is the Senior Global ABM Manager at Bazaarvoice and shared her secrets to launching an ABM program from the ground up and for scale to become a major strategic […]
Why Interactive Content Is Becoming Table Stakes In Content Marketing
Static PDFs are a thing of the past. In the digital-first world, interactive content is making waves for its ability to engage audiences in unique ways… and track that engagement to provide valuable insights that can enhance future content strategies. Not to mention, it can really help your brand stand out among the sea of […]
How To Play On Your Buyer- & Customer-First Strategies In 2022
B2B demand leaders must establish new foundations that meet new expectations to help sustain pipeline momentum. Forrester’s Amy Hawthorne took to the B2B Marketing Exchange in Scottsdale, Ariz. stage to uncover everything from marketing best practices in an ongoing pandemic, trends and insights for today’s demand program and tactic mix, to recommendations for moving away […]
The Three Drawbridges To Gaining Buyers’ Trust
Buyers feel like they are under attack from marketers’ constant emails and messaging, so they’re essentially digging a moat for protection. They’re unsubscribing, deleting and ignoring anything that isn’t radically relevant to them. One of the things we have learned from history is that you cannot siege a moated castle head-on. Under difficult marketing circumstances, […]
Experts Sound Off On How To Find GTM Success With ABM
If you missed the 2022 B2B Marketing Exchange, then you can thank the B2BMX Podcast for spotlighting multiple exclusive sessions from the hottest event in Scottsdale, Ariz. Marketers from all over the country came together in February to share their knowledge, tactics and the tools needed to succeed in B2B marketing. In our Season 6 […]
How To Break Through The Digital Noise With Killer Content
What makes audiences tick and click these days? In an overly saturated, digital-first world, generic, long-form content simply won’t cut it. It’s time to think outside the box and truly get creative to debunk the myth that B2B is boring once and for all. That’s exactly what this panel of all stars discussed at B2BMX […]
Analyzing The Combined Value Of ABM & Demand Gen Initiatives
*Forrest Gump voice* Demand Gen and ABM are like peas and carrots. While the strategies were on separate journeys to support their own business goals, Forrester is forecasting that the two will become a converged ecosystem as demand gen and ABM marketers refine their goals and realize the overlapping nature. For this week’s episode of […]
The Ultimate #B2BMX 2022 Preview
The 2022 B2B Marketing Exchange (#B2BMX) is just days away, and we already know it will be one for the books. After all, it’s poised to bring more than 800 practitioners to Scottsdale to soak up the latest knowledge, trends and Arizona sun. And it doesn’t hurt that Demand Gen Report’s star-studded line-up of speakers […]
Event Marketing’s No. 1 Priority? Value.
“To hybrid, or not to hybrid?” -Hamlet in 2022, probably. Event marketing underwent an impressive evolution over the past couple of years, especially as the repercussions of the Covid-19 pandemic forced marketers to rethink the medium and adapt it to the digital world. As in-person events start to return — hello, B2B Marketing Exchange! — […]
Are Your Systems Aligned For Content Success?
Content is a critical part of marketing, as compelling, informative assets help generate more interest in a brand and drive more leads down the sales pipeline. But the content creation process is still hindered by lack of interdepartmental communication between sales and marketing. When Pam Didner takes the B2B Marketing Exchange stage in just two […]
Meet Your Team’s Next Superstar In Scottsdale
Talent acquisition is one of the top pain points for marketing teams today, and one of the best ways to find and connect with new talent is at industry events like the B2B Marketing Exchange. This year’s event will feature sessions and workshops that will reveal how you can find your team’s next superstar, including: […]
Are You Ready To BTB (Break The Boring)?
*Jan Brady voice* Content, content, content! There’s no shortage of content ideas or delivery forms, but there is a shortage of buyers’ attention. As prospects and customers alike tune out the digital noise and grow more particular about the assets they interact with, marketers need to fundamentally realign their strategies to break through buyers’ wariness. […]
Jennifer Leaver On Taking ABM To ABX
Every marketer knows that the key to any successful account-based experience (ABX) program is getting sales onboard. But that’s easier said than done. During the upcoming B2B Marketing Exchange, Jennifer Leaver, Senior Global ABM Manager for Bazaarvoice (and B2B Innovator Award winner!) will share her story and insights on how to launch and scale an […]
Strike The Balance Between Self-Service & Experiential
With 33% of buyers preferring seller-free buying experiences, organizations must strike the balance between offering self-service options while still connecting with their buyers — something the majority are struggling to do. In the latest episode of the #B2BMX Podcast, Host Klaudia Tirico sits down with one of #B2BMX’s featured speakers Marcus Sheridan, who’s scheduled to […]
Q&A With Emmy Award Winner & #B2BMX Speaker Tony Gnau
Video marketing continues to rise in popularity as more businesses jump onboard. The only problem? Many companies under-utilize this terrific tactic. Tony Gnau is a three-time Emmy Award winner, as well as the Founder and Chief Storytelling Officer at T60 Productions. At the upcoming B2B Marketing Exchange, he’ll talk about the types of videos you […]
10 Marketers To Follow In 2022
Each year, the B2B Marketing Exchange team puts together a list of the top marketers to watch throughout the year. Historically, the list has consisted of some of the most inspiring and creative members of the marketing community, and this year is no different. We encourage you to follow each of the following marketers for their guidance […]
User-Generated Content: A B2B Marketer’s Secret Weapon
Marketers can spend all day preaching the value prop of their solution — but what will build the most credibility is user-generated content (UGC). Today’s episode of the #B2BMX Podcast features host Klaudia Tirico and Christina Kay, VP of Marketing for ResellerRatings, as the pair provide a sneak peek into Kay’s #B2BMX session “User-Generated Content: […]
