It’s time to head back to the B2B Marketing Exchange in Scottsdale: No airplane ticket or pass needed. Hosts Klaudia Tirico and Kelly Lindenau are bringing listeners back to the #B2BMX stage to revisit “How Google Cloud & ServiceNow Meet Their Customers Where They Are With ABM,” featuring Folloze’s Ryan Yoo, Google Cloud’s Desiree Daniels and ServiceNow’s Carrie Feord.
Throughout their session, the experts uncovered how exactly ABM teams could identify, understand and engage their target accounts. Specifically, the trio discussed how to:
- Leverage a blended model between 1:1 and 1:many to scale globally across regions and verticals;
- Build account-based experiences based on well-defined content programs to support their account segmentation strategy; and
- Stay agile without making sacrifices on personalization or brand and data compliance.