B2B demand leaders must establish new foundations that meet new expectations to help sustain pipeline momentum. Forrester’s Amy Hawthorne took to the B2B Marketing Exchange in Scottsdale, Ariz. stage to uncover everything from marketing best practices in an ongoing pandemic, trends and insights for today’s demand program and tactic mix, to recommendations for moving away from the MQL.
In the latest episode of the B2BMX Podcast, co-hosts Klaudia Tirico and Kelly Lindenau are taking folks back to #B2BMX, where Hawthorne shared 22 predictions, planning assumptions and survey insights for demand leaders in 2022. Hear her bold statement about how “the lead is dead” and let us know if you agree!
Tune in to this week’s episode hear:
- Marketing best practices in an ongoing pandemic;
- Trends & insights for today’s demand program & tactic mix; and
- Recommendations for moving away from the MQL.