Building on the success of the B2B Marketing Exchange in February, the first-ever B2B Sales & Marketing Exchange brings together three of the industry’s premier programs — #FlipMyFunnel, REVTalks and Demand Gen Summit — under one roof to address the top priorities of B2B revenue teams.  On August 12-13, 2019, sales and marketing professionals are encouraged to join us at the brand new Encore Boston Harbor resort to get first-hand accounts on … Read more

The B2B Marketing Exchange team is constantly in awe of the talented practitioners that continue to push the boundaries of our industry. We’re lucky enough to be able to meet these marketers annually at #B2BMX, but it’s important to stay connected throughout the year and to be inspired and challenged by our peers. Below is a list of 19 marketers who specialize in areas such as ABM, influencer marketing, digital … Read more

The 2019 B2B Marketing Exchange may have come and gone, but we’re still pumped from all the exciting sessions and talks we heard at the event. A special thank you to all those who made it out to enjoy the event with us. For those who couldn’t make it out – don’t fret – we’ll be traveling to … Read more

Last week, more than a thousand B2B marketers flocked to Scottsdale, Ariz. for the 8th annual B2B Marketing Exchange, hosted by Demand Gen Report. Touting the theme “B2B Through A New Lens,” the 2019 event showcased cutting-edge trends and tactics attendees can harness to shake up their B2B marketing efforts in 2019 and beyond.  From February 25-27, the #B2BMX agenda was … Read more

The 2019 B2B Marketing Exchange is less than a month away! Soon, B2B marketers from all over will gather in Scottsdale, Ariz. to get inspired and prepared to tackle the latest trends, market conditions and buyer realities with gusto.  Last week, we asked our sponsors, speakers and attendees to participate in a #B2BMX LinkedIn takeover. The rules were simple: share a short … Read more

The B2B Marketing Exchange is a just a month away, and I’ve got to tell you, people are excited. Which is understandable considering the 2019 event is on track to be our biggest yet. For one, we’ve added new items to our agenda, including the CMO Mentors program and our Growth Marketing Curriculum.  On top of that, we’ve worked diligently to bring … Read more

As 2018 comes to a close, it’s time to reflect on your goals for the New Year and brainstorm how you can meet and exceed them in your personal and professional life.   If you’re looking for some inspiration, check out this collection of resolutions from industry experts, including authors David Meerman Scott and Pam Didner, Jeff Pedowitz of The Pedowitz Group, Masha Finkselstein of … Read more

Every organization is made up of a cast of characters, each person bringing their own set of skills to the table. And B2B marketing is no exception. Some B2B marketers can come up with campaign ideas at the drop of a hat, some are data gurus who are able to recognize patterns and opportunities for engagement and … Read more

0 Turkeys Donated! One thing is certain: we can always count on the B2B community to pull through when it comes to giving back to the less fortunate. Every year, the B2B Marketing Exchange team makes an effort to donate Thanksgiving meals to local families in need, but instead of the donation coming just from … Read more