Snapshots From Scottsdale: Check Out Our #B2BMX 2020 Photo Diary

Last month, 1,200+ marketers gathered in Scottsdale for the 9th annual B2B Marketing Exchange. The event featured sessions, keynotes, case studies and workshops dedicated to showcasing use case examples and best practices for marketers at the forefront of implementing cutting edge tactics and technologies.  The event brought six focused tracks — ABM In Action Live!, Channel Marketing, Content2Conversion, Demand Gen Summit, Marketing Strategy and Sales Impact Summit – together … Read more

Let’s Get Visual: Reimagining Top Moments From #B2BMX

At this year’s B2B Marketing Exchange, the folks at Kingman Ink and Quarry partnered to bring our attendees unique artwork highlighting notable quotes presented by industry experts. These tweetable and succinct videos allowed the messages presented at #B2BMX to take on new life. Here are a few of our favorite #KeynoteInks from this year’s event: … Read more

#B2BMX Recap: Stand Out Moments From The 9th Annual Event

Just like that, another B2B Marketing Exchange is in the books! The 9th annual event, hosted by Demand Gen Report, took place last week, and it was easily the most successful event in the show’s history. Here’s why:  0 Attendees 0 /5 Overall Rating The #B2BMX agenda was filled with exclusive events like the opening … Read more

2020 Killer Content Awards: Spotlighting B2B’s New Headlining Acts

Awards season doesn’t stop with the Academy Awards. There’s a lesser known — but just as prestigious — awards program that’s only for B2B marketers called the Killer Content Awards (KCA). This year’s winners were announced earlier this week during the B2B Marketing Exchange in Scottsdale, Arizona. While we couldn’t get Laura Dern to the KCA stage, our list of winners was just as star-studded. No, seriously, it was extremely hard for our … Read more

Using Client Insight To Transform Your Business

Client advocacy is one of the most valuable things your company can invest in. According to the 2019 Content Preferences Survey Report, 92% of marketers give the most credence to peer reviews and user-generated feedback. Your prospects don’t want to hear from you why your solution is so great. They want to hear from unbiased users who have … Read more

SAP’s Nick Robinson: “The Business Case For Content Marketing Is Clear”

Buyers are overwhelmed by the amount of information at their fingertips. To stand out, brands must blend a mixture of content syndication, advertising, social media and more. During a session at the upcoming B2B Marketing Exchange, Nick Robinson of SAP will share how B2B content consumption insights and multichannel campaign design helped the brand boost pipeline creation. Get a sneak peek … Read more

#B2BMX Veterans Reflect On Past Events, Preview 2020 Event

It’s season finale day for the B2B Marketing Exchange Podcast! For 19 weeks, the B2B Marketing Exchange team has enjoyed sharing with you our favorite sessions from past events, exclusive Q&A’s with the best in the biz and so much more. The 9th annual #B2BMX takes place in a little under two weeks, so we’ll be taking a short break to ensure all our bows are tied … Read more

Navigating Corporate Social Responsibility In 2020

We’re living in a divisive time, so it’s understandable that brands may be at a loss on how to approach corporate social responsibility (CSR). While the stakes may be higher, it doesn’t mean brands can — or should — stay silent. In the below Q&A, Tu-Han Phan, Social Impact & Diversity Business Partner at RingCentral, shares why CSR is the smart thing to do, adding in that “if … Read more

Optum’s Leslie Cozatt: “Don’t Pretend To Know The C-Suite”

C-Suite buy-in is one of the trickiest things B2B marketers must account for. C-Suite leaders don’t have time for fluff, empty marketing speak or dozens of assets showcasing your service. Your plan for connecting with the C-Suite must involve deliberate, concise messages that reveal the exact pain point you can help cure. At the 2020 B2B Marketing Exchange, Leslie Cozatt of Optum will share how the brand transitioned … Read more

Todd Henry On Managing The Tug-Of-War Between Creativity And Stability

Take a look at the 2019 Killer Content Awards report. I guarantee that as you comb through the winners’ stories, one thought in particular will pop into your head: the B2B industry is comprised of extremely talented and creative people who make it looks effortless.  But as anyone who works as a creative knows, it’s hard work. Sure, it’s not surgery or engineering, but the pressure of coming up with something fresh … Read more

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