Zaius Shares Tips To Formulating, Executing & Measuring Award-Winning Campaigns

How do you develop and execute a customer-centric campaign that appeals to your target audience, while also positioning your team to scale the campaign across a variety of content formats and channels? To answer that question, I had a wonderful conversation with Zaius’ Cara Hogan about how she and her team built an award-winning, buyer-focused … Read more

Sigstr Marketing Team Shares Thoughts On Customer-Fueled Content

Customer centricity is a common goal in the B2B marketplace, and many businesses are spotlighting their customers in their content and messaging to showcase their success and provide actionable use cases on how to use their products or services. For example, Sigstr, the email signature marketing company, won our first-ever B2B Choice Award at this … Read more

Visualizing Key Takeaways From #B2BMX 2019

At this year’s B2B Marketing Exchange, a collaboration between Kingman Ink and Quarry resulted in live-drawn, visual representations of some key takeaways from the event based on tweets using the #B2BMX hashtag. Kingman and her team caught some of the best ones and used them as inspiration to create stunning artwork highlighting notable quotes shared by industry experts during their sessions.  Here are a few … Read more

Common Scenarios In An ABM Program Rollout: As Told By Seinfeld Gifs

What’s the deal with ABM programs? We’ve heard a variety of stories that show how B2B businesses formulated and implemented an account-based strategy, and we’ve seen some hesitancy in how to properly execute an ABM program from the get-go. While no two companies are the same, there are common scenarios faced in an ABM rollout … Read more

Industry Leaders Offer New Perspectives On B2B Marketing At #B2BMX

Successful B2B companies must continually make innovative decisions throughout their organization to stay ahead in a competitive market. This includes product or service innovation, as well as innovative approaches to engaging potential customers and delivering a seamless buyer experience. B2B Marketing Exchange will be back in 2019 with a focus on identifying new strategies to drive … Read more

Finny Friday: Tempur Sealy Sales Reps Deliver A Unique Brand Story With Interactive Content

[vc_row][vc_column][vc_column_text css=”.vc_custom_1536689888438{margin-bottom: 0px !important;}”]Positioning sales reps to have meaningful conversations with prospects is pivotal to closing deals. But reps struggle to be heard over the noise of the competition — much like how marketing teams strive to differentiate their messaging across all channels. Tempur Sealy Hospitality made the decision to leverage interactive, 3D content available … Read more

5 Main Drivers For Measurable ROI In A Multichannel Campaign

[vc_row][vc_column][vc_column_text css=”.vc_custom_1533916986107{margin-bottom: 0px !important;}”]Driving measurable ROI with any campaign requires a firm understanding of objectives, KPIs and what buyers need to move the conversation forward. With multichannel campaigns, this only becomes more complex. This week, I had the pleasure of speaking with Theresa Freas, Senior Director of Portfolio Marketing, Banking and Lending at Equifax, about … Read more

Finny Friday: Equifax Drives Measurable ROI Through Webinar-Fueled Multi-Touch Campaign

[vc_row][vc_column][vc_column_text css=”.vc_custom_1533235590997{margin-bottom: 0px !important;}”] Buyers expect vendors to understand everything about their industry, company needs and specific pain points. B2B marketers are seeing that certain formats, such as webinars, are helping fuel complete campaigns that help bring context and relevance to their target audience. Webinars have seen a major resurgence over the past couple of … Read more

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