B2B Marketing Exchange
  • FEBRUARY 24-26, 2020
The #B2BMX Experience

#B2BMX has become the must-attend event for practitioners at the forefront of implementing cutting edge tactics and technologies. Attendees have singled out the event for its focus on real-world case studies and ability to bring actionable takeaways back to their offices to get started on immediately after the event.

What to expect at #B2BMX


Of sessions including content marketing, demand generation, digital strategy, ABM, channel marketing, and sales enablement.

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From leading executives in B2B — including case studies, labs, workshops, panels, and more.

"Easily one of the best marketing events I've attended in my career."

Jeanne Hopkins
CMO, Lola.com



Providing hands-on guidance from industry leaders on the latest applications of intent data, interactive content, ABM and more.


This program is designed to connect up-and-coming revenue executives with established industry leaders.

CXO Perspectives

From top CEOs, CMOs, and CROs at high-growth B2B brands.

ABM Is B2B: Why B2B Marketing And Sales Is Broken And How To Fix It

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From teams at top companies in financial services, high tech, manufacturing and other B2B verticals.

“The main event for education and networking for the tech-enabled marketer … An annual must-have.”

John Panek

John Panek
Vertical Marketing, Zebra Technologies

Intimate Workgroups

Offering deep-dive content for executives in operations, content marketing and sales enablement.


The Venue:

Hyatt Regency

Discover the infinite beauty and natural wonders of the Sonoran Desert encompassing our breathtaking 27-acre Scottsdale family resort. Set amidst flowering cactus and framed against the majestic McDowell Mountains, our Arizona destination is surrounded by adventures and miles from the ordinary. Enjoy stunning views blended with intriguing Native American culture as you take advantage of our indulgent lifestyle amenities.

Featured Keynote Speakers

Tamsen Webster

Strategist and
TEDx Producer

Todd Henry

author of Herding Tigers
and The Accidental Creative

Pam Didner

Author, Speaker, Owner
Relentless Pursuit, LLC

Kelvin Gee

Kelvin Gee

Sr. Director, Modern Marketing Business Transformation

#B2BMX produced by

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