Finny Friday: Tempur Sealy Sales Reps Deliver A Unique Brand Story With Interactive Content

[vc_row][vc_column][vc_column_text css=”.vc_custom_1536689888438{margin-bottom: 0px !important;}”]Positioning sales reps to have meaningful conversations with prospects is pivotal to closing deals. But reps struggle to be heard over the noise of the competition — much like how marketing teams strive to differentiate their messaging across all channels. Tempur Sealy Hospitality made the decision to leverage interactive, 3D content available […]

Finny Friday: Uberflip Gains Valuable Buyer Insights With Interactive Content

[vc_row][vc_column][vc_column_text css=”.vc_custom_1534540106727{margin-bottom: 0px !important;}”]The B2B landscape is flooded with content — both good and not-so good. To stand out and stay top-of-mind with your customers, it’s crucial to create campaigns that not only inform, but also entertain and engage.   Creative B2B marketers have turned to interactive content to fuel campaigns with engaging quizzes, assessments and more. Uberflip’s Own The Journey campaign, for […]

5 Main Drivers For Measurable ROI In A Multichannel Campaign

[vc_row][vc_column][vc_column_text css=”.vc_custom_1533916986107{margin-bottom: 0px !important;}”]Driving measurable ROI with any campaign requires a firm understanding of objectives, KPIs and what buyers need to move the conversation forward. With multichannel campaigns, this only becomes more complex. This week, I had the pleasure of speaking with Theresa Freas, Senior Director of Portfolio Marketing, Banking and Lending at Equifax, about […]

Finny Friday: Equifax Drives Measurable ROI Through Webinar-Fueled Multi-Touch Campaign

[vc_row][vc_column][vc_column_text css=”.vc_custom_1533235590997{margin-bottom: 0px !important;}”] Buyers expect vendors to understand everything about their industry, company needs and specific pain points. B2B marketers are seeing that certain formats, such as webinars, are helping fuel complete campaigns that help bring context and relevance to their target audience. Webinars have seen a major resurgence over the past couple of […]