The place to be for

B2B

February 20-22, 2017  //  Fairmont Princess, Scottsdale

The Must-Attend B2B Marketing
& Sales Event Of 2017

Four Targeted Tracks

Focus is the phrase of the day for B2B organizations. Whether they’re embracing an account-based-marketing approach, diving deeper into buyer personas, or simply shifting their focus from top of funnel activity to MQL stage prospects, today’s marketing and sales teams are zeroing in on the unique, high-impact strategies they need.

With four targeted tracks addressing all key areas of the revenue funnel, the B2B Content2Conversion Conference (now a part of B2B Marketing Exchange), provides the perfect forum to bring together cross-functional teams and enable customized learning paths for content strategy, marketing ops , demand gen, and product marketing professionals.

Content2Conversion Conference
Sales Connections Summit
Demand Gen Summit
ABM In Action
B2B Marketing Exchange
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Keynote Speaker

Jonah Berger

Marketing professor at the Wharton School at the University of
Pennsylvania and bestselling author of “Contagious: Why Things Catch On.”

Speaking Lineup

C2C17_jeffMarcoux

Jeff Marcoux

Microsoft

C2C17_rebeccaLieb_book_v2

Rebecca Lieb

Analyst, Advisor, Author

C2C17_ritaCidre_v3

Rita Cidre

Zillow Group

C2C17_leeOden

Lee Odden

Author

C2C17_daveBruno_v2

Dave Bruno

Aptos

C2C17_kathleenSchaubs

Kathleen Schaub

IDC CMO Advisory Service

C2C17_ardathAlbee

Ardath Albee

Marketing Interactions, Inc.

C2C17_jeffSoriano

Jeff Soriano

Offerpop

C2C17_maryShea

Mary Shea

Forrester

C2C17_scottDonaton

Scott Donaton

DigitasLBi

C2C17_andyEninger

Andy Eninger

Second City

C2C17_meagenObrien

Meagan O’Brien

Second City

C2C17_timRyan

Tim Ryan

YouEarnedIt

C2C17_kevinGee

Kelvin Gee

Oracle

C2C17_chipWoerner

Chip Woerner

Oracle

Interested in speaking at #B2BMX? Submit a speaker nomination here!

C2C17_jonahBerger_book_v2

Jonah Berger

Author

What to expect at

#B2Bmx

800+

B2B MARKETERS

4

TRACKS, INCLUDING ABM & SALES

50+

SESSIONS

NUMBER OF FRESH IDEAS