The place to be for

B2B

February 20-22, 2017  //  Fairmont Princess, Scottsdale

The Must-Attend B2B Marketing
& Sales Event Of 2017

Moving Messaging From Commodity To Competitive Advantage Across The Customer Lifecycle

Focus is the phrase of the day for B2B organizations. Whether they’re embracing an account-based-marketing approach, diving deeper into buyer personas, or simply shifting their focus from top of funnel activity to MQL stage prospects, today’s marketing and sales teams are zeroing in on the unique, high-impact strategies they need.

With four targeted tracks addressing all key areas of the revenue funnel, the B2B Content2Conversion Conference (now a part of B2B Marketing Exchange), provides the perfect forum to bring together cross-functional teams and enable customized learning paths for content strategy, marketing ops , demand gen, and product marketing professionals.

Content2Conversion Conference
Sales Connections Summit
Demand Gen Summit
ABM In Action

What to expect at

#B2Bmx

800+

B2B MARKETERS

4

TRACKS, INCLUDING ABM & SALES

50+

SESSIONS

NUMBER OF FRESH IDEAS

Keynote Speaker

Jonah Berger

Marketing professor at the Wharton School at the University of
Pennsylvania and bestselling author of “Contagious: Why Things Catch On.”

Speakers

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Rebecca Lieb

Analyst, Advisor, Author

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Rita Cidre

Zillow Group

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Dave Bruno

Aptos

Interested in speaking at #B2BMX? Submit a speaker nomination here!

C2C17_jonahBerger_book_v2

Jonah Berger

Author