The place to be for


February 20-22, 2017  //  Fairmont Princess, Scottsdale

The Must-Attend B2B Marketing
& Sales Event Of 2017

Moving Messaging From Commodity To Competitive Advantage Across The Customer Lifecycle

Focus is the phrase of the day for B2B organizations. Whether they’re embracing an account-based-marketing approach, diving deeper into buyer personas, or simply shifting their focus from top of funnel activity to MQL stage prospects, today’s marketing and sales teams are zeroing in on the unique, high-impact strategies they need.

With four targeted tracks addressing all key areas of the revenue funnel, the B2B Content2Conversion Conference (now a part of B2B Marketing Exchange), provides the perfect forum to bring together cross-functional teams and enable customized learning paths for content strategy, marketing ops , demand gen, and product marketing professionals.

Four Targeted Tracks

Content2Conversion Conference
Sales Connections Summit
Demand Gen Summit
ABM In Action
B2B Marketing Exchange

Featured Speaker

Andy Eninger

A Lead Designer and Facilitator at Second City, will lead a kickoff session, titled “Collaborating With Your Audience To Create B2B Messaging That’s Not 2Boring2Care.”