The Killer Content Awards
Honoring Brands That Are Building Bridges & Breaking Barriers With Creative Campaign Strategies
As B2B buyers’ expectations for relevant, personalized experiences continue to rise, marketing teams must build a new foundation to transform B2B marketing from mundane to memorable. In this new era of B2B, organizations cannot afford to play it safe; innovation and creativity are essential to stand out from the competition.
The 2025 Killer Content Awards honored the brands that are letting go of outdated strategies and stacking up on new ones to take their marketing game to new heights! We were so excited to see all of the fresh campaigns and innovative approaches that emerged over the past year.
Share Your Brand's Story
Each year, we receive hundreds of nominations from companies across various industry verticals, regardless of size or marketing strategy. After the nominations phase closes, our editorial team curates a shortlist of finalists. Our executive team then evaluates these finalists to determine the winners.
This year, we celebrated the winners at an exclusive in-person awards reception during the B2B Marketing Exchange West in Scottsdale, Arizona, this past February 2025. Check out our blog below to see the list of this year’s winners! B2B practitioners will get to dig further into these award-winning campaigns and initiatives when the official Killer Content Awards report launches later this spring.
Nomination Deadline:
Nominations Now Closed
Entry Fee: $349
The Finny's,
14 Years Later:
The Categories
ABM/ABX Campaign
Audio Content
Buyer-Focused Content
Channel Partner Marketing
Design Concept/Theme
Influencer Campaign
Interactive Content
Multi-Touch Campaign
Nurture Campaign
Packaged/Bundled Content
Research-Based Content
Sales Enablement Content
Short-Form Content
Video Content
Short-Form Content
Video Content
Publisher Partnership
B2B's Choice Award
Deadline Dates For KCAs
NOVEMBER 22
$149
early bird deadline
DECEMBER 20
$249
regular deadline
JANUARY 14
$349
late deadline
Finny Fast Facts
Want to learn more about the Killer Content Awards? Below are some of the most frequently asked questions our team receives, and answers to those questions. Not seeing your question on the list? Drop us a line at [email protected] and we’ll be happy to help!
What are the award categories?
- ABM/ABX Campaign
- Audio Content
- Buyer-Focused Content
- Channel Partner Marketing
- Design Concept/Theme
- Influencer Campaign
- Interactive Content
- Multi-Touch Campaign
- Nurture Campaign
- Packaged/Bundled Content
- Publisher Partnership
- Research-Based Content
- Sales Enablement Content
- Short-Form Content
- Video Content
Please note that final winner selections and categories will vary based on overall response to a specific category. If we believe your content is Finny worthy, but would better fall in a different category, we’ll be in touch!
How much does it cost to submit a nomination and what are the deadlines?
Super Early-Bird Deadline:
November 22, 2024, 11:59 PM ET
Submission Cost: $149
Early-Bird Deadline:
December 20, 2024, 11:59 PM ET
Submission Cost: $249
Final Deadline:
Extended through January 14, 2025. 11:59 PM ET
Submission Cost: $349
Can we only submit one nomination?
Nope! We encourage all marketers to submit their most impressive work, whether that’s one asset or 10.
Is there a preferred release date for accepted content assets and campaigns?
Given that this is an annual awards program, we ask that nominating companies submit content and campaigns that were executed between February 2024 and February 2025.
When will finalists and winners be announced?
We will be hosting a special Killer Content Awards reception during our B2B Marketing Exchange West in Scottsdale, Ariz. in February 2025. We will plan to reach out to winners directly ahead of time so people can plan to attend the event and ceremony. Keep a close eye on your email inbox because we’ll be sending you relevant news and updates leading up to the big reveal.
If my company wins, how will we be spotlighted?
For one, we will spotlight all winners with a fantastic celebration. (More details to come!) We also have our Killer Content Awards report, which will be launched after the ceremony.
What do you typically look for in a Finny winner?
While we look at key performance indicators and other results, such as total revenue or number of leads generated, that’s not the only way we find our Finny winners. We want to spotlight innovators, free thinkers and people who take risks with their content marketing. We strive to spotlight brands that try new things, implement fun themes and use new formats and platforms to create compelling content experiences. There truly are no limits as far as we’re concerned, so hit us with your best shot! The only “rule” is that your brand has a business-to-business operation.
Who has won a Finny in the past?
We’re glad you asked! We’ve spotlighted Fortune 500 companies and small startups alike. You can see some of our previous winners by clicking on our different Killer Content Awards reports:
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