B2B's Choice Award

There Can Only Be One Winner

The Killer Content Awards’ only category decided by you!

We’ve narrowed down over 100 submissions to bring you nine finalists who set the bar high in 2019 with innovative and cutting-edge campaigns. Now it’s up to you to choose who will walk away with the coveted award at the B2B Marketing Exchange in February.  

Who should you vote for?

We’ve asked each of the finalists to share a video detailing why they deserve to be the first B2B’s Choice Award winner. Check them out below and cast your vote before the January 22nd, 2020 deadline! 

Bottomline

An interactive quiz in order to pique buyer interest and drive action.

Cisco Webex

An all-encompassing campaign that showed how people can work smarter using Cisco Webex.

Clio

A granular and immersive research report coveted by media outlets and professionals alike.

Experian

Tactical, 15-minute inspiration sessions that help people do their jobs better.

ID Wholesale

A multi-touch campaign that saw an ROI of 1113%.

JLL

An ABM campaign that blends digital and physical channels to engage target current and net new accounts.

Nitto

Unique content and resources packaged into an immersive, experiential hub.

Samsung

An impactful channel "Campaign in a Box"...explained by socks.

vAuto

A podcast for pros in the used car and wholesale sectors that accelerated past the competition.

Voting has concluded

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Choose your and click submit to cast a vote for your B2B’s Choice nominee!

Copyright © 2019 Demand Gen Report. All rights reserved.

How To Turn Events Into A Measurable, Pipeline-Generating Machine

On average, B2B Marketers are investing 18% of their annual budget in events, according to Forrester Research. Events — in all forms — are the single largest demand program expenditure, held back by outdated, siloed and resource-intense efforts, one of the hardest to measure. And yet, it’s the demand source most coveted by sales teams.

With the large expenditure and resource commitment, teams are under pressure to deliver and show clear contribution to pipeline and revenue. It is a perfect time for a fresh approach — starting with strategy, how to deliver the right event qualified leads, convert to opportunity and to thoughtfully measure and deliver results.

This workshop led by event and demand marketing leaders will provide strategy, hands-on advice, real-world case studies and an “Events-to-Pipeline Playbook” that you can put to work immediately to:

  • Develop an events demand strategy and metrics, with and without sales
    Exercise: Shaping a Strategy Development Framework
  • Create the right events mix, types and formats to deliver target prospects
    Exercise: Building Your Events Model & Audience
  • Turn attendees’ engagement, experience and capture into Event Qualified Leads
    Exercise: Defining Event Lead Capture and Process
  • Orchestrate a speedy, impactful event follow-up strategy and process
    Exercise: Establishing A Next Best Action Event Lead Plan
  • Measuring event effectiveness and impact
    Exercise: Developing Your Events Dashboard and Pipeline ROI

Demand Generation Masterclass & Certification

It’s 2020 and time to level-up your expertise in the essential aspects of Demand Generation. By attending this session, you’ll leave B2BMX with the knowledge and expertise needed to approach several of the core initiatives for high-performance B2B Demand Generation. Class certification certificates will be provided to attendees along with PowerPoint templates, workbook tools and a supporting textbook, Manufacturing Demand, to take back to your office and apply what you’ve learned.

Attendees to this workshop should be in either Demand Generation, Marketing Operations, Marketing Automation or Marketing Leadership roles. The session is restricted to marketing practitioners only and outside consultants will not be admitted. Attendees should have one of the leading marketing automation systems to get the most relevant value from what is being taught including Marketo, Eloqua or Pardot along with Salesforce as your company CRM.

This workshop will cover the following topics, frameworks and demand generation principles:

  • The Demand Generation Framework — A holistic approach for driving revenue that spans Demand Creation, Demand Management and Demand Expansion.
  • Essential Lead Management Principles and Techniques – You’ll learn how to design and implement a demand funnel, lead scoring and corresponding lead nurturing programs needed to optimize lead conversion.
  • Sales Enablement Pro Tips – See examples of ways you can enhance your lead, contact and account layouts in Salesforce to help sales be more effective in their engagement with leads.
  • ABM Programs – You’ll learn the TEAM framework for ABM that covers targeting, engaging, activation and measurement. You’ll learn how to approach an ABM initiative at your company and what it takes to be successful. This portion will include a walk through of a sample ABM program and the tools used to implement it including Marketo, Engagio and Salesforce.
  • Measurement & Reporting – You’ll learn the essential KPIs for marketing in 2020 and how to capture and report on them. The section will teach the proper techniques for configuring, capturing and reporting on campaign attribution within Salesforce.
  • MarTech Essentials – We will discuss the seven primary MarTech categories, and which tools to consider in your stack to help you cut through the noise.
  • Data – None of the above will be met with success unless your marketing automation and CRM data is pristine. The workshop will cover techniques and tools to get your data clean and keep it that way.