Complex B2B buying journeys with sales cycles longer than three months are increasingly difficult to track using anonymous and account-level data alone. In this session, Sumner will share how growth teams are using contact-level marketing to accelerate pipeline by...
As budgets tighten and teams stay lean, disconnected tools and manual workflows are no longer sustainable. Sit down with Nikki Molina, Director of Demand Generation at Pax8, and Hans Fischmann, VP Product at AdRoll, to explore how connected marketing systems help...
B2B teams are under pressure to create more video than ever, but many still treat video like a big, expensive campaign asset. The result? Content that takes too long to produce, costs too much, and often fails to connect with buyers or drive real business impact. In...
Limited Spaces – Register to AttendA half day, hands-on AI hackathon designed by AI Trainer Brent Wees specifically for B2B marketers who want to work faster, create better ideas, and streamline their content engines. Participants will learn practical...
Working from anywhere with AI-powered capabilities is the new paradigm, and engaging today’s complex IT buying groups requires a new playbook. As a leader shaping the future of work, Dell Technologies set out to engage IT decision makers, influencers, and buying...
