Stop Overproducing: How to Create B2B Video That Performs Without Big Budgets
B2B teams are under pressure to create more video than ever, but many still treat video like a big, expensive campaign asset. The result? Content that takes too long to produce, costs too much, and often fails to connect with buyers or drive real business impact.
In this session, Taylor Corrado, Senior Director of Brand Marketing at Wistia, shares five proven B2B video formats that consistently perform across the funnel. You’ll learn how to match the right type of video to different stages of the buyer journey, how to balance creative storytelling with performance expectations, and how to build repeatable video programs that actually deliver results.
Attendees will leave with practical frameworks, real examples, and a clear plan for creating effective B2B video without big budgets, crews, and production timelines.
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