Revenue performance often looks stable … until it isn’t. In this session, we’ll draw on lessons from Apollo 13 to show how traditional revenue systems too often surface signals, not root causes. CMOs will learn how customer feedback adds the missing context behind...
In today’s challenging B2B marketing landscape, building trust has never been more critical—or more difficult. Join Jane Qin Medeiros, General Manager: Brand & Content at Informa TechTarget and Allison Brown, Director of Integrated Campaign Marketing at...
This session introduces the In-Person GTM Maturity Model, a practical framework for evaluating the effectivenesss of your organization’s in-person events strategy. Instead of focusing on event volume or production quality, we look at how early and consistently...
In marketing, everything is changing…including webinars. In this session, you will see five exciting new innovations that will transform your webinar programs to more effectively extend the reach of your events, get more value from your best content, and...
A case study session featuring Brian Grady, Director of Demand Generation at RethinkFirst alongside Rich Stone, SVP of Sales at ProspectBase. Traditional content syndication was built for volume. Modern GTM teams are built for precision. In this session, we’ll break...
